XQL is a B2B SEO agency for enterprise software vendors selling six- and seven-figure contracts. We rank you for the displacement, compliance and TCO searches a buying committee runs anonymously, then trace those deals through procurement.
We list what each committee member searches: the champion's displacement queries, the security reviewer's compliance checks and finance's TCO questions. Then we check which of those you rank for today.
Page ideas get ranked by the size of the deals behind them. Category-education terms like "what is ERP" or "best HCM platform" mostly drop off, since analysts and students read them.
We write the pages and fix the technical issues. Your product, security and solutions people review for accuracy, because a buyer who has lived in the category spots a wrong detail fast.
Monthly reports show organic-sourced accounts by deal stage, including the security and procurement reviews where enterprise deals stall. We connect the early research sessions that last-click analytics would hand to the demo form.
An enterprise deal can involve eight to twenty people you'll mostly never meet. We build pages for the economic buyer, the technical evaluator, security and finance, each answering the questions that person brings to the table.
Security reviewers and procurement teams research vendors before they contact you. Compliance, integration and TCO pages give them answers early, so fewer deals sit waiting on a questionnaire.
With cycles of nine to eighteen months, SEO looks unmeasurable on last-click data and gets cut first. We report organic's share of pipeline by stage. It's the method behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Buyers and their analysts ask ChatGPT and Perplexity for "enterprise alternatives to [incumbent]" before visiting a vendor site. The pages we build for Google feed those answers, and we get clients recommended there at an 80% success rate.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It ignores most of the category traffic. Head terms like "best HCM platform" pull analysts and students. The searches that come before a seven-figure purchase are displacement, compliance, integration, TCO and named comparison queries, run anonymously by a committee. We build pages for those, fix the technical side of a large site and track the deals through procurement in your CRM.
Into five clusters. Displacement ("alternatives to [incumbent]"), named comparisons, compliance and security ("[category] SOC 2"), integration ("[category] integration with Workday") and TCO. Each has small volume, and each maps to a committee member who can approve or block the deal. Category primers come last, if they make the plan at all.
First SQLs from technical fixes, displacement pages and rebuilt compliance content can arrive within the first two quarters. Rankings on competitive comparison clusters take three to six quarters to compound. Deals can take nine to eighteen months to close, so we report pipeline by stage along the way and you aren't waiting on closed-won to judge the channel.
Yes. Security reviewers, procurement and legal research you online before they ask you anything. Pages on SOC 2, ISO 27001, data residency and your integration approach answer them early, and your champion gets links to forward when the questionnaire arrives. We then watch deal-stage data to see which pages show up in deals that clear review.
Ours does most of it. A senior marketer owns the plan, and our SEO, content and link specialists build the pages. Your product managers and security lead review drafts for accuracy. If you already have an in-house content team, we can brief them, edit their drafts and keep the calendar.
The same pages do double duty. Displacement, comparison and compliance content ranks in Google and gives ChatGPT and Perplexity something to cite when a buyer asks for alternatives to their incumbent. Paid and ABM can reach named accounts while rankings build, and everything reports into one CRM view.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
