Dev shops hire XQL as their SEO agency to book discovery calls. We skip the head terms global outsourcers own, rank you for engagement-model, migration and vertical searches, and track each call to a signed project.
We split your category into terms you can win and terms held by outsourcing giants and directories, then check which of the winnable ones you already rank for.
We go through recent sales calls to learn what buyers ask about engagement models, security, process and outsourcing risk. Those questions become the first briefs.
We write the engagement-model, vertical and case-study pages, handle the technical fixes and build links. Your tech lead checks accuracy without pulling engineers off billable work.
Each month you see which pages booked discovery calls and which calls became projects. With six-to-nine-month cycles, we report pipeline stage by stage so the budget survives the wait.
Software development companies make up a large share of our 60+ B2B tech clients. For WeSoftYou we rebuilt inbound from scratch: 207% more traffic, domain rating from 12 to 45 and 100% year-over-year SQL growth.
Most dev shop case studies describe sprints and stacks. We rewrite them around the result and the risk you removed, which is what a CFO approving the budget looks for.
We won't spend a year chasing "software development company". Engagement-model, migration and vertical searches carry less volume and more buyers, and the big firms mostly ignore them.
We tie organic visits to discovery calls, SQLs and signed projects in your CRM. For one software firm we ran marketing for, SEO alone brought 140 SQLs a year.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We get your firm found by people about to hire a development partner. That means ranking for engagement-model questions, migration and use-case searches, vertical terms like "healthcare software development company", and "how to vet a software vendor" questions. We also rebuild service pages and case studies so visits turn into discovery calls, and we track each call to a signed project in your CRM.
Four groups tend to convert. Engagement-model terms (dedicated team, staff augmentation, fixed price vs time and materials), use-case searches (MVP build, legacy modernization, platform migration), vertical searches, and "how to hire" or "alternatives" queries. They carry less volume than "custom software development", and the global firms mostly leave them alone. That gap is where a focused dev shop wins.
Technical fixes and rebuilt service pages can bring in more qualified calls within the first quarter. Competitive engagement-model and vertical rankings usually take two to four quarters. For DBB Software, where we built marketing from zero, monthly organic clicks grew from 166 to 2,513. How fast you move depends on domain authority and how crowded your niche is.
Yes. Leave "custom software development" and "software development company" to the firms with a decade of links and big content teams. Go after what they ignore: "dedicated team vs project", "legacy monolith to microservices", "fintech software development company". For Artkai, a software development company, we took SEO from zero to 2,000 monthly organic visitors and 50+ leads in nine months.
Our writers draft from detailed briefs, and someone on your technical team reviews each page before it goes live. If you have in-house or contract writers, we brief and edit them. Thin or AI-written posts hurt dev shops more than most, because one hollow paragraph makes a technical buyer doubt the rest of your site.
They run on one plan. Paid campaigns and appointment funnels can book meetings this quarter while SEO pages climb. AI assistants now answer "best custom software companies for X", drawing on the same pages and directory profiles, and our AI search program has an 80% success rate at getting clients recommended. One team decides where each budget goes.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
