XQL Group · B2B marketing agency

SEO for Salesforce Consultancies

Salesforce partners hire XQL as their SEO agency to win implementation work outside AppExchange. We rank you for searches like "Pardot to Marketing Cloud Account Engagement migration" and report the projects they bring in.

B2B tech companies worked with
60+
Years marketing to technical & executive buyers
9+
CRM-tracked marketing-led revenue
$30M+
AI Search recommendation success rate
80%
  1. Migration pages for searches like "how to migrate Salesforce CRM data without losing pipeline history", where most implementation projects start.
  2. Cloud-selection pages such as "Sales Cloud vs Service Cloud for [industry]" that help a RevOps lead scope the project with you.
  3. Recovery and org cleanup content for buyers living with a rollout that went wrong ("how to recover a failed Salesforce implementation").
  4. Cost and build-vs-partner pages ("Salesforce implementation cost for a 200-person team", "in-house Salesforce admin vs implementation partner") for the VP or CFO signing off.
  5. Case studies led by the migration, adoption or integration problem you solved, with Crest and Summit badges as supporting detail.
  6. Technical SEO plus links from the Salesforce ecosystem and B2B tech publications.
  7. CRM tracking that separates organic-sourced projects from AE referrals and AppExchange leads.
How the system works

How we work

  1. Audit against AppExchange

    We see where AppExchange, the partner finder and Salesforce's own blog outrank you, and which migration, recovery and cloud-selection searches are still open in your niche.

  2. Choose your specialty

    Two Summit partners look identical in the directory. We help you pick the clouds, industries and project types to own in search, so your pages say something other partners can't.

  3. Write from real projects

    Our writers build each page from interviews with your consultants and architects, who then check the technical detail. Your billable team reviews and goes back to client work.

  4. Report on signed projects

    Implementation deals typically take six to nine months to sign, so we follow organic-sourced opportunities in your CRM through to signature and show them apart from co-sell referrals.

The XQL difference

Why Salesforce partners work with XQL

  • 01

    Proof from other Salesforce partners

    Synebo, a Salesforce consultancy, got 500% more SQLs from organic and 2.73x organic traffic. Noltic had 20 of its 25 service pages in Google's top 5 within nine months and closed its first deals from organic.

  • 02

    Pages that answer the rollout fear

    Your buyer has usually lived through one painful implementation. We write about failed migrations, low adoption and integrations that won't sync, so the page earns trust at the moment they're deciding.

  • 03

    Pipeline that doesn't depend on co-sell

    AE referrals can dry up when a partner manager changes territory or Salesforce shifts its co-sell priorities. Organic search keeps bringing in projects you own, alongside the platform relationship.

  • 04

    Recommended in AI answers

    We made Computools the recommended Salesforce partner inside the major LLMs, and two $1M enterprise deals closed from ChatGPT within a three-month engagement. The pages behind that work also help your Google rankings.

Why XQL vs alternatives

Where else Salesforce partners look for pipeline

DimensionTypical approachThe XQL way
AppExchange listingPuts you in a row of identical certifications where buyers choose by review count or their AE's pick.Ranks you for the migration and recovery searches buyers run before they open AppExchange.
Salesforce AE referralsBring good projects when they come, but a territory change or new co-sell priority can stop them.Builds an organic source you own, tracked in your CRM separately from co-sell.
Broad B2B marketing agencyWrites "your trusted Salesforce partner" copy and chases "Salesforce consulting partner" against Salesforce's own pages.Concedes the platform-owned terms and targets implementation, cloud-selection and cost queries in your specialty.
Offshore content shopShips generic Salesforce posts that a platform owner recognizes as filler within a paragraph.Writes fewer pages from your consultants' real project detail, checked by them before publishing.
Commercial outcomes

Proof from the same playbook.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years
    • $1M revenue/year
    • Cost per MQL & SQL halved

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    ServicesFractional CMO · SEO · Demand Generation · Paid Ads

  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years
    • 140 SQLs/year
    • $600K SEO revenue

    Ran the full marketing function for 3.5 years: 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    ServicesFractional CMO · SEO · Appointment Funnels

    “Their focus on results and true interest in making things work set them apart.”

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years
    • 100% YoY SQL growth
    • 207% traffic increase

    Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    ServicesFractional CMO · SEO · Demand Generation

    “We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company
    • $240K revenue from Meta
    • 5 deals in 12 months

    Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.

    ServicesMeta Ads · Fractional CMO · AI Search

    “Their expertise and proactiveness have impressed our team.”

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company
    • 2 enterprise deals from LLMs
    • 3-month engagement

    Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    ServicesAI Search · Fractional CMO · Meta Ads

    “They operated with the discipline and initiative of an internal senior marketer.”

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years
    • 28 SQLs from zero
    • 3 deals won

    Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.

    ServicesFractional CMO · SEO · AI Search · Meta Ads

    “They defined a clear marketing strategy and established our unique value proposition.”

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company
    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    ServicesSEO · Content Marketing

    “We have started receiving our first inbound requests.”

    — Anna Senchenko, Marketing Lead, Synebo
  • 2×more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months
    • 133% more SQLs/month
    • 2.4× organic traffic

    Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.

    ServicesSEO · Fractional CMO

  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months
    • 20/25 pages top 5
    • First SEO deals closed

    Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    ServicesSEO · Fractional CMO · Content Marketing

    “XQL Group's marketing expertise is a hallmark of the engagement.”

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months
    • DR 27 → 44
    • 50+ leads generated

    Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    ServicesSEO

    “Their subject matter expertise is highly impressive.”

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months
    • +70% Google clicks
    • First SQLs from SEO

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.

    ServicesSEO · AI Search

  • 104appointments from paid

    Kitrum

    Software development company
    • 466 leads
    • $25.79 cost per lead

    Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.

    ServicesAppointment Funnels · Meta Ads

    “They've brought structure, strong execution, and constant initiative.”

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency
    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Built paid funnels from scratch. $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    ServicesMeta Ads · Fractional CMO

  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months
    • Marketing built from zero
    • ABM + social selling

    Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    ServicesFractional CMO · ABM · LinkedIn

    “Their ability to combine strategic vision with hands-on execution was particularly valuable.”

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month
    • Recommended by LLMs
    • 2 commercial keywords

    Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.

    ServicesAI Search · AEO/GEO · Website

    “They knew how to approach AI search practically, not just in theory.”

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company
    • 3 keywords, all LLMs
    • Deal from paid funnels

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    ServicesAI Search · Appointment Funnels

    “What impressed us most was their deep specialization with software development companies.”

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month
    • Recommended by major LLMs
    • 1 commercial keyword

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    ServicesAI Search · AEO/GEO

  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year
    • 75 leads
    • 22 MQLs

    Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search

  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months
    • 13 ICP calls
    • 2-month sprint

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ServicesABM

  • $34per booked intro call

    Gointeger

    Shopify development agency
    • Positioning + website
    • Booked-call funnel

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    ServicesAppointment Funnels · Positioning · Website

  • $123per qualified ICP call

    Omisoft

    Software development company
    • 76 leads
    • 34 appointments

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    ServicesAppointment Funnels · Meta Ads

  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company
    • $42.34 CPL
    • $1,482 spend

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    ServicesAppointment Funnels · Meta Ads

  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
Client signal

What B2B tech founders and CEOs say

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Maksym PetrukCEO & Founder, WeSoftYou
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
Kos ChekanovCEO & Founder, Artkai
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Yurii KotulaCEO, Intelvision
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
Anna SenchenkoMarketing Lead, Synebo
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Volodymyr H.COO, DBB Software
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
Anna RiabushenkoHead of Marketing, Noltic
They were not just talking about AI search in theory; they knew how to approach it practically.
SolarSparkCEO
What impressed us most was their deep specialization in working with software development companies.
Baytech ConsultingPartner
They've brought structure, strong execution, and constant initiative to improve outcomes.
KitrumLead of Marketing
They operated with the discipline and initiative of an internal senior marketer.
ComputoolsCOO
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Hoverla SoftCEO
Their focus on results and true interest in making things work set them apart.
InoxoftContent Manager
XQL Group's project management was exemplary.
EcrivioHead of Operations
The quality of their work is consistently high.
DataPlumbersFounder
FAQ

Questions about this service.

More questions?

Bring your growth constraint to a call and leave with a plan.

Book a strategy call

We rank you for the searches buyers run after they've chosen Salesforce and before they've chosen a partner. That covers migrations, cloud selection, failed-implementation recovery, org cleanup and cost scoping. We write those pages, fix technical SEO, build links and track which ones produce implementation projects in your CRM.

On migration and data-loss searches first, since that's where most projects start. Then recovery ("how to recover a failed Salesforce implementation"), cloud selection, adoption after go-live and cost scoping. Within those, pick the clouds and industries you know best. Generic terms like "Salesforce implementation" go to AppExchange and the global SIs whatever you spend.

Inquiries can pick up within the first quarter once service pages are rebuilt and technical issues fixed. Migration and cloud-selection content builds over two to four quarters. For Noltic, 20 of 25 service pages reached Google's top 5 within nine months, and the first deals closed from organic. Projects then take six to nine months to sign, so we track pipeline along the way.

Because that pipeline is rented. The platform decides who gets co-sell referrals and controls the directory algorithm, and either can change when a partner manager moves territory. SEO adds a source you own. Synebo kept its platform relationship and still grew organic SQLs by 500%.

We do, from interviews with your consultants and architects. A senior marketer runs it day to day, with our specialists on SEO, writing and links. Your team reviews drafts for technical accuracy. If you'd prefer your own writers, we brief them and edit their work.

Closely. The migration and cloud-selection pages that rank in Google are what ChatGPT reads when a buyer asks for a Salesforce partner, and our AI search work builds on those same pages. Paid funnels can add meetings for a new offer, such as Agentforce or Data Cloud work, while content builds.

Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.

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