Most SaaS sites are tuned to harvest free trials, so SEO gets pointed at product and feature terms while the searches that actually precede a contract — alternatives, integration, migration, and category comparisons — go to competitors. We rebuild organic search around the bottom-of-funnel queries your buyers run before they shortlist, the docs and integration pages technical evaluators trust, and attribution that separates a signup from a sales-qualified account in your CRM. Over nine years we've run this for 60+ B2B tech companies and tracked $30M+ in marketing-led revenue.
We map the searches that precede a SaaS contract in your category — alternatives, comparison, integration, migration, and pricing queries — and audit your footprint against them, explicitly separating buyer-intent demand from the feature and 'what is' terms that pull tourists. We pull in sales-call intelligence so the picture reflects which integrations and objections actually decide deals, not just what a keyword tool reports.
We benchmark your situation against the B2B SaaS and tech companies we've run SEO for. Which clusters convert in a product-led versus sales-led motion, how much of your demand sits in integration and migration intent, what ranking velocity is realistic against incumbents with years of authority — we know the patterns, so the strategy starts from evidence instead of a generic SaaS checklist.
We prioritize ruthlessly by qualified-pipeline value: which commercial clusters to build first, which trial-optimized pages to re-point at the sales motion, where programmatic integration or comparison pages earn their keep, and where paid search or ABM should carry pipeline while content compounds. You get a sequenced plan tied to revenue, not a backlog of every keyword with volume.
We execute — technical fixes, comparison and integration/migration page systems, docs and security pages as ranking assets, money-page CRO for both motions, editorial content, and link-building — and we run the operation: briefing writers, coordinating your engineers on rendering and migration work, and managing vendors, so rankings compound quarter over quarter without becoming your team's second job.
Every month we read your CRM — which clusters and pages produced sales-qualified accounts, what they're worth, how organic-sourced deals progress — with PLG and sales-led on one revenue line, and we listen to sales. Winning clusters get scaled, tourist-magnet pages get cut or re-pointed, and new objections and integration asks from the field become next month's briefs. SEO becomes a managed revenue channel, not a set-and-forget project.
We've run SEO across 60+ B2B tech companies, including B2B SaaS, so we already know how a software product's search demand splits — which clusters pull buyers versus tourists, how a product-led funnel ranks differently from a sales-led one, and where the integration, migration, and alternatives searches hide that a product-keyword map never surfaces. We've seen this play out: SEO and AI Search drove 500% more SQLs and 2.73x organic traffic for our Synebo Salesforce program, ranking #1 with no link-building. You don't spend a quarter teaching us what a webhook, a SAML login, or a SOC 2 report is — we start from pattern recognition, not a blank keyword sheet.
We don't open with a 90-day audit. In the first weeks we separate your buyer-intent demand from your tourist traffic, map your current footprint against the alternatives/integration/migration/pricing clusters that actually convert, and find where your money pages leak — usually a trial-optimized page sitting on a sales-led query, or a comparison search you've ceded to a competitor. You get a prioritized plan tied to qualified-pipeline potential, fast enough to compound inside the first quarter instead of the third.
SEO is a means, not the goal, and SaaS is exactly where teams over-invest in it too early or starve it too long. Some demand compounds best organically over two to three quarters; some segments need paid search or ABM to book meetings now while content matures; some buyers form their shortlist inside an AI assistant before a results page loads. Because we run the full B2B tech growth stack, we sequence organic against the rest of your motion instead of optimizing a silo — so SEO investment lands where it moves qualified accounts, not signups.
In SaaS your sales calls are full of free SEO research: which competitor the prospect is switching from, which integration they asked about first, which security question stalled the deal, which 'does it do X' objection keeps recurring. We sit close to those calls and turn them into comparison pages that pre-handle objections, integration and migration pages that match how switches actually get scoped, and decision-stage content that arms the champion selling you internally to the economic buyer.
We instrument organic search to distinguish a free signup from a sales-qualified account and report in revenue terms — which clusters and pages produce SQLs, what they're worth in pipeline, how organic-sourced deals progress and close, with PLG and sales-led landing on the same revenue line. When we say SEO produced revenue, you see the accounts, not a sessions chart. That discipline is behind the $30M+ in marketing-led revenue and 133% SQL growth per quarter we've tracked — and the reason SaaS SEO budgets we manage get defended, not cut at the first board review.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
The demand is split in a way that's specific to software products. A SaaS keyword map is dominated by feature names and category head terms the product team owns — high volume, mostly informational, mostly trial tourists. The searches that actually convert to a contract sit one layer down: '[competitor] alternatives,' '[your tool] vs [their tool],' integration, migration, and pricing queries. On top of that, SaaS pages are usually built to convert a free signup rather than to serve the sales-led motion that closes your larger accounts, and they lack the docs and security proof a technical evaluator needs. So SaaS SEO means owning that commercial layer, backing it with developer-grade proof, and measuring sales-qualified accounts — not chasing volume. We've run this across 60+ B2B tech companies.
Usually yes, and it's the most common SaaS situation we inherit — and it's rarely a traffic problem. A signup spike almost always means you're ranking for feature and informational terms while the high-intent alternatives, integration, and migration searches go to competitors, and the pages that do get traffic funnel everyone into a self-serve trial regardless of how your bigger deals actually close. We re-map your footprint to revenue-bearing commercial queries, rebuild the money pages to serve the sales-led path alongside the trial CTA, and instrument signup-to-SQL-to-closed-won so spend is judged on paying accounts, not a trial count.
The product team is essential for feature and category coverage, but that's exactly why the buyer-intent layer goes unbuilt: their map optimizes for activation and signups, not for the comparison and migration searches that feed sales-led pipeline. We complement them — we build the alternatives, integration, and decision-stage clusters, treat your docs and security pages as ranking assets, and stitch the whole thing to your CRM so product-led signups and sales-led accounts report on one revenue line. You keep product-team velocity and add the commercial SEO surface they're not positioned to own.
We treat them as one organic surface with different jobs. The marketing site carries the commercial clusters — comparison, alternatives, integration, migration, pricing. Your docs and API references are ranking assets and trust signals in their own right, often capturing high-intent 'how do I [task] in [product]' searches and reassuring the technical evaluator. The app subdomain we keep technically clean — indexation and rendering handled so it neither leaks crawl budget nor competes with itself. We coordinate with your engineers on rendering, canonicalization, and migration safety so the system holds together across modern, JavaScript-heavy SaaS stacks.
Foundational technical fixes and re-pointing trial-optimized money pages can move qualified traffic within the first quarter; durable rankings on competitive comparison and category clusters typically compound over two to four quarters. We prioritize the highest-intent, fastest-converting commercial queries first — alternatives, integration, migration — so you see sales-qualified accounts early instead of waiting on a traffic line. Across engagements we've driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; for Synebo specifically, 500% more SQLs and 2.73x organic traffic. The exact curve depends on your starting authority and how entrenched the incumbents are.
They work when each page earns its place and would help a real buyer — and they're penalized when they're thin, templated filler. The highest-intent SaaS demand genuinely lives in '[product] + [integration]' and 'migrate from [competitor]' searches, and there are often hundreds of legitimate variants worth a dedicated page. We build them at scale only where search demand and a distinct use case justify it, with substantive, accurate content per page rather than spun boilerplate, structured as topical clusters that compound authority. Done with that discipline, it's one of the most defensible plays in SaaS SEO — not a risk.
We instrument organic to distinguish a free signup from a sales-qualified account and put both motions on the same revenue line in your CRM. For PLG we track signup-to-activation-to-paid; for sales-led we track which clusters and pages generate SQLs, what they're worth in pipeline, and how organic-sourced deals progress and close. The report answers 'what closed and what should we double down on,' not 'did traffic go up.' That attribution discipline is how we've tracked $30M+ in marketing-led revenue across our clients — and it's why SaaS SEO budgets we manage tend to get defended rather than cut.
We treat organic as one channel in a sequenced motion, not a silo. Some demand compounds best organically; some segments need paid search or ABM to book meetings now while content matures; and a growing share of SaaS buyers ask ChatGPT or Perplexity for the category and a shortlist before a results page loads — where we run 80% recommendation success. Because we operate the full B2B tech growth stack, we sequence SEO, AI Search optimization, and paid so investment lands where it moves qualified accounts. That's also why this page links to our broader B2B tech SEO and AI Search services.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
