We run SaaS SEO for B2B companies whose bigger deals close through sales. You'll rank for "[competitor] alternatives", integration and migration searches, and see sales-qualified accounts in your CRM apart from trial signups.
We sort your rankings and organic traffic by intent. Feature and "what is" terms tend to bring trial tourists, while alternatives and migration searches bring accounts that pay.
We look for comparison searches you've ceded to competitors and high-intent pages that push every visitor into a self-serve trial. Those fixes go first.
We write comparison, integration and migration pages, tidy up docs SEO and earn links. Your product team keeps the feature pages, and we add what sales needs.
Monthly reports show signups, activation and sales-qualified accounts by page. Sales tells us which competitor prospects are leaving, and that becomes next month's comparison page.
Product and growth teams own the feature and category pages and optimize for activation. We build the comparison and migration pages that feed sales-led deals, so the two efforts support each other.
Free signups and sales-qualified accounts land in the same CRM report. You judge SEO on paying accounts, and that's the number that holds up when the board asks what organic is worth.
Integration and comparison pages can run into the hundreds. We only build one where demand and a real use case exist, with accurate content on each, because thin templates get penalized.
Our 9+ years include programs with 133% SQL growth per quarter and a 2.4x organic traffic lift inside nine months. The same comparison pages feed AI assistants, where our clients get recommended at an 80% success rate.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We rank your product for the searches buyers run once they're evaluating a switch: alternatives, comparisons, integrations, migrations and pricing. Those pages serve both the self-serve trial and the sales-led path. We treat docs and security pages as ranking assets, and we report how many sales-qualified accounts and how much revenue came from organic.
Into the pages closest to a contract: "[competitor] alternatives", "[your tool] vs [their tool]", integration and migration pages. Next, fix any high-intent page that only offers a free trial. Feature and "what is [category]" content can wait, since it tends to bring trial tourists, students and competitors doing research.
Re-pointing existing pages and fixing technical issues can move qualified traffic within the first quarter. Competitive comparison and category rankings usually take two to four quarters, depending on your authority and how entrenched the incumbents are. We go after the alternatives and migration pages first, since they turn into accounts fastest.
Usually. A signup spike with weak revenue tends to mean you rank for feature and informational terms while competitors take the alternatives, integration and migration searches. We re-map the site to commercial queries, add demo paths for larger accounts and track each account from signup to SQL to closed-won, so you judge SEO on paying customers.
A senior marketer leads, with our SEO, content and technical specialists doing the build. From you we need analytics and CRM access, a product expert to check comparison and integration pages, and an engineer for rendering or migration fixes. If you have in-house writers, we brief and edit them.
Many SaaS buyers ask ChatGPT or Perplexity for a shortlist before they open Google, and the comparison pages that rank are what those tools read. SEO and AI search optimization sit in one plan with us. Paid search can cover competitor terms while organic pages climb, and we move budget between them based on CRM results.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
