We're an AEO/GEO agency for B2B SaaS. With you, we choose the prompts buyers type, like "[incumbent] alternatives for mid-market teams", and get your product onto the tool shortlist ChatGPT and Gemini give, usually inside a month per prompt.
We pick the alternatives, use-case and integration prompts tied to your best-fit accounts. Bare category terms the incumbent owns, and "what is [category]" questions, stay off the list.
For each prompt we record the products every engine names and the pages it reads to get there: review grids, roundups, comparison posts and marketplace listings.
We pitch your product to those roundups and review grids and tune the matching page on your site. A SaaS prompt tends to land within a month, while others progress next to it.
We re-run every prompt per engine, log where you're named and match it to accounts in your CRM. Prompts that only bring free-tier tourists get swapped for new ones.
Most SaaS categories have an incumbent that a model names first. We target the alternatives, use-case and integration prompts where a challenger can earn a spot next to it, picked by account value.
A switching prompt typically takes about a month, and several go side by side. We ran this on our own brand, and in one month LLMs sent XQL 10+ leads and 2 new clients.
When someone asks for a [category] tool, the engine repeats what G2 grids, comparison articles and listicles say. We get you into those sources, since your own site carries little weight by itself.
Citation dashboards tally the times an engine linked your docs. Buyers comparing tools rarely click those links. We report your shortlist position per prompt and the accounts it creates, split from free signups.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Get it named when a buyer asks ChatGPT or Claude which [category] tool to buy. We agree the prompts with you, see which products each engine suggests and which G2 grids, roundups and marketplaces feed those answers, then pitch you into them and update your own pages. Each month you see which prompts include your product and the accounts that came in.
On competitive and integration prompts. "Best [category] software" usually belongs to the incumbent and pulls browsers. "Alternatives to [incumbent]" and "[category] tool that integrates with HubSpot" come from buyers with a live project and a reason to switch. We rank them by the account value behind each one.
Most SaaS prompts land within about a month, with several in flight at a time, and 80% of the keywords we target end up naming the client. Demo requests and trials can follow quickly. Sales-led deals keep their normal cycle, so we report shortlist movement and accounts at each stage.
A citation is a footnote link under an AI answer pointing at one of your pages. Someone comparing project tools reads the names in the answer and opens those products' sites directly. The footnotes get very few clicks. So we report whether you're on each prompt's shortlist and what that adds to your CRM.
Yes, on the right prompts. The incumbent usually owns the bare category term. Narrow prompts like "[category] for agencies", "[incumbent] alternatives with SSO" or "[category] that works with NetSuite" are open, and the engines build those answers from a smaller set of roundups and reviews. Getting into those pages is how a challenger shows up.
A senior marketer owns the prompt list and the numbers. Our in-house specialists pitch editors, handle G2 and marketplace listings, update pages and run tracking. Your product marketer and a technical lead review comparison pages and security answers before anything goes live.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
