
Synebo
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
- 2.73× organic traffic
- MQL→SQL 17% → 29%
When a buyer asks ChatGPT, Claude, Perplexity, Gemini, or Google's AI Overviews "best AI development companies," "firms that build production RAG," or — the one that decides the deal — "should we build this in-house or hire someone," the model returns three to five names and a verdict, and that answer forms the shortlist before a form ever loads. There's a particular irony here: the engine doing the recommending is the same class of model your buyer assumes you merely wrap, so when it can't substantiate your depth it hedges your name with "appears to use third-party APIs" — the disqualifier delivered by the surface you most needed to win. We get you named on the buyer-shortlist prompts, win the build-vs-buy veto prompt instead of getting talked out of the room, answer the data-and-IP trust question the model gets asked before a human evaluates you, and tie the recommendation back to deals that survived a technical evaluation in your CRM — not mention counts. Across our work we run an 80% recommendation success rate on targeted commercial prompts.
We define and prioritize the prompts that decide deals in your applied-AI niche — buyer-shortlist, build-vs-buy veto, and data-and-IP trust — then baseline where you stand on each across ChatGPT, Claude, Perplexity, Gemini, and AI Overviews. You get an honest map of which recommendations you win, which you lose, the exact wording where a model hedges you as a wrapper, where it answers build-vs-buy or data-trust against you, and where it files you under a category you've outgrown — separating buyer-intent prompts from the ones that pull students and the AI-curious.
We line your visibility up against the citation and recommendation patterns we've seen across applied-AI and ML firms among 60+ B2B tech companies. That tells us fast whether the gap is thin substantiating depth so the model can't vouch for you, no citable build-vs-buy case, a missing or vague data-and-IP posture, weak entity data causing a category misfile, or unconditioned hype the model repeats and the buyer distrusts — so we diagnose the cause in your category instead of guessing at tactics.
We pick the smallest set of moves that will actually change answers for your prompts: shipping the architecture, evaluation, and production proof that disarms the wrapper hedge, publishing the build-vs-buy and cost-to-productionize content that wins the veto prompt, making the data-and-IP posture citable, fixing entity data so a renamed capability resolves correctly, or conditioning the claims a model keeps repeating. No fluff retainer — only the levers that shift recommendations toward evaluations you can win, sequenced against the rest of your GTM.
We execute the chosen path as a repeatable program — depth and architecture content, evaluation and MLOps write-ups, build-vs-buy and data-posture assets a model can quote, comparison and alternatives pages, entity and schema cleanup, and authority work in the AI corpus — and we run the operation: briefing writers or your ML leads so the work survives an engineer's diligence, coordinating on your site and proof assets, and managing delivery so AI Search becomes a compounding asset, not a one-off experiment that stalls when the field shifts next month.
Every cycle we re-measure the prompt set, attribute AI-sourced prospects through your CRM, and pull your revenue team's read on which arrived ready versus which died in technical evaluation. Prompts that produce qualified pipeline get more investment; the ones that pull tinkerers get cut; and the wrapper objection, data-residency question, or build-vs-buy math that killed the last deal becomes next cycle's citable answer. The system tunes toward tracked SQLs and closed-won through technical evaluation and proof-of-concept, month over month — not a mention count.
We've run growth for 60+ B2B tech companies over nine years, including applied-AI and ML engineering firms, so we already know how an AI buyer's prompts fork and which ones precede a signed engagement. Buyer-shortlist prompts ("best AI development companies," "firms that build production RAG," "applied-AI consultancies for [vertical]"), the build-vs-buy veto ("should we build this in-house or hire an AI firm," "cost to productionize an LLM feature"), and the data-and-IP trust prompts ("will [firm] train on our data," "who owns the IP") — we know which pull a team with a real AI budget versus a student or a competitor kicking tires, and we know a model substantiates depth from architecture content, evaluation write-ups, and named production references, not from an "AI-powered" homepage. When Artkai needed to be taken seriously by AI and product buyers, SEO and AI Search work drove its domain rating from 27 to 44 with 50+ inbound leads. You don't spend a quarter teaching us what RAG, eval, drift, or MLOps is — we start from pattern recognition.
Most AI firms can't say whether a model names them, ignores them, or — the case that quietly kills deals — hedges them as a probable wrapper. We baseline your presence on day one across the buyer-shortlist, build-vs-buy, and data-trust prompts that matter: who's named, who's cited, the exact wording each assistant uses to second-guess your depth, where it has you filed under a renamed category, and where it answers the data or build-vs-buy question in a way that disqualifies you. Within weeks you know which evaluation conversations you're absent or misframed in, and why — instead of running blind GEO experiments while a competitor gets named as the production-grade firm and you get the "may rely on third-party APIs" footnote.
For an AI firm the lever that moves an AI answer is rarely your marketing site — it's the substantiated-depth corpus a model trusts: architecture and approach write-ups, evaluation and guardrail content, named production case studies, a legible data-and-IP posture, build-vs-buy and cost-to-productionize explainers, and credible third-party mentions in the AI and engineering ecosystem. We fund only the moves that shift recommendations in your applied-AI niche, and we'll tell you when AI Search isn't the fastest path to pipeline this quarter — when account-based or paid funnels should book meetings now against your finite list of named enterprise accounts, while AI and organic positions compound. Because we operate the full B2B tech growth stack, we sequence AI Search against the rest of your GTM instead of optimizing a silo.
An AI recommendation is worthless if it routes a tire-kicker into a call that dies the moment your engineer asks where their data lives. Your technical-evaluation and proof-of-concept calls are the best prompt research an AI firm has: the wrapper objection that surfaced in diligence, the data-residency question legal raised, the build-vs-buy math the buyer ran, the competitor you were benchmarked against. We sit close to those calls and turn them into the prompts we target and the citable answers we build — so the model's recommendation pre-answers what gets you eliminated, and the prompt set retargets monthly toward the use cases and verticals your team actually closes, not raw mention volume.
We treat AI Search as a measurable channel that has to separate a curious reader from a buyer who survives a technical evaluation. Beyond a visibility report, we instrument how an AI-discovered prospect enters your CRM and tie prompt-set movement to qualified pipeline — then track those deals through the stages AI engagements stall in: technical evaluation, proof-of-concept, data and security review, procurement. You see the path from "now named as a production-AI firm" to "deal in pipeline," the same CRM discipline behind the $30M+ in marketing-led revenue and 133% SQL growth per quarter we've tracked for clients — and the reason the budget gets defended instead of cut when the board asks why a mention count isn't closing.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Three structural differences, and missing them is why generic GEO fails here. First, the recursive irony: the engine doing the recommending is itself a large language model, and your buyer assumes every "AI" firm is a thin wrapper over a third-party API — so when a model can't substantiate your depth it doesn't stay neutral, it hedges your name with "appears to rely on third-party APIs," and the disqualifier gets delivered by the very surface you needed to win. No other category has the recommending engine second-guessing whether the vendor is real. Second, the build-vs-buy veto: your toughest competitor is the buyer's own engineers, so a decisive prompt is "should we build this in-house or hire an AI firm," and with no citable case for the hard, ongoing work the API doesn't cover, the model talks them out of hiring anyone. Third, the data-and-IP trust prompt asked to the model — "will [firm] train on our data" — answered with veto power before a human evaluates you. We've run this for applied-AI and ML firms among 60+ B2B tech companies.
Yes — and this is the single most damaging problem in the category, because it's a disqualifier delivered by the surface you were trying to win. When a model can't find substantiated engineering depth on you, it fills the gap with the category's default assumption: that you're a thin layer over someone else's API. We audit exactly how each major assistant currently hedges your credibility, then ship the signal that re-grounds the answer — architecture and approach detail, your evaluation, drift, and guardrail practice, your MLOps, and named production systems with real outcomes — structured so a model can lift it and quote it. We can't dictate a model's output, but substantiated, well-structured, frequently-cited depth is precisely the kind of evidence that moves it from hedging you to vouching for you, and we re-measure per prompt and per model to confirm the description changed.
Directly, because buyers now run the build-vs-buy decision through the assistant. They ask "should we build this in-house or hire an AI development firm" or "what does it cost to productionize an LLM feature," and if there's no citable case for the genuinely hard, ongoing work the API call doesn't cover — data pipelines, evaluation and benchmarking, drift, guardrails, MLOps, productionization, security, maintenance — the model improvises the DIY answer and talks them out of hiring anyone, you included. We make that case citable: build-vs-buy and cost-to-productionize content credible enough that a model surfaces it when a buyer is doing the math, so the answer reframes the value around what a weekend prototype always under-estimates instead of confirming that the hard part is already solved.
Yes, and it's a veto point most AI firms leave undefended in AI Search specifically. Before a serious buyer champions you, they ask the model the exposure questions — "will [firm] train on our data," "is it safe to send proprietary data to [firm]," "who owns the IP and outputs" — because for regulated and enterprise buyers these gate the deal before capability matters. If there's no citable answer, the model improvises one, and a vague or unfavorable improvisation reads as risk and quietly disqualifies you with the people who hold the veto. We make your data-and-IP posture machine-citable — training-data policy, data residency, output and IP ownership, sub-processors, the foundation models you build on — so the assistant frames it with your answer, then we track deals through the data-and-security-review stage in your CRM so you can see where they stall and fix it.
Generic AI Search chases the broad "best AI development companies" prompt and stops. For an applied-AI firm we target three sharper clusters. Buyer-shortlist prompts: "best AI development companies," "firms that build production RAG," "applied-AI consultancies for [vertical]." The build-vs-buy veto: "build in-house or hire an AI firm," "cost to productionize an LLM feature," "fine-tuning vs prompting for [use case]." And the data-and-IP trust prompts: "will [firm] train on our data," "who owns the IP." The first cluster pulls buyers mid-shortlist; the second is where the deal is won or lost against DIY; the third is where veto-power stakeholders rule you in or out. We prioritize by deal influence and how well the lead survives technical evaluation, and we route around the educational "what is generative AI" prompts that pull students, the AI-curious, and competitors who never had a budget.
It distorts them faster than in any other vertical we run, because a model's association of your firm with a capability is sticky and lags reality. Applied AI re-labels itself on a near-monthly cadence, and a model that learned to file you under last quarter's term — or under a capability you've since outgrown — will surface you for the wrong prompts and miss you on the ones you'd win. We diagnose exactly which capabilities each assistant currently associates you with, then do the entity and content work to re-anchor that framing on the durable job-to-be-done — putting evaluated, governed AI into production, the systems and outcomes that don't churn with the trend — while layering emerging-capability terms on top where you genuinely fit and there's real implementation-intent demand. That keeps your position from evaporating with the next rename.
We baseline your presence across a defined commercial prompt set — who's named, who's cited, whether a model hedges your depth, and how it answers build-vs-buy and data-trust — then track movement on that set over time. The part most agencies skip: we instrument how AI-discovered prospects enter your CRM and follow them through the stages AI engagements actually stall in — technical evaluation, proof-of-concept, data and security review, procurement — to tracked SQLs and closed-won, rather than calling a demo a win. You see the line from "now named as a production-AI firm" to "deal that survived evaluation," the same CRM discipline behind the $30M+ in marketing-led revenue and 133% SQL growth per quarter we've tracked for clients.
Because a hype-trained buyer is allergic to it, and a model that lifts your unconditioned superlatives into its answer pattern-matches you to the wrappers they've been burned by. "10x with AI" and "99% accuracy" with no benchmark, dataset, or conditions don't read as confidence to a senior evaluator — they read as the tell of a firm that can't produce the numbers. When a model quotes that framing, it actively repels the buyer it reaches. We replace superlatives with specifics a model can safely cite: precise claims stated with their conditions, benchmark results with the dataset and the failure modes, real production outcomes — the kind of evidence that converts a skeptical engineer instead of triggering their wrapper alarm. In this category conditioned proof gets recommended and hype quietly gets you hedged.
You can't dictate a model's answer, but you can strongly influence it by improving the evidence and the sources it draws on — and for an AI firm those sources are specific: architecture and evaluation write-ups, named production case studies, a legible data-and-IP posture, build-vs-buy and comparison content, and credible mentions across the AI and engineering ecosystem. We improve the depth, structure, and machine-readability of that corpus, disarm the wrapper hedge, make the build-vs-buy and data answers citable, and earn authority where models already look — then re-measure per prompt and per competitor across assistants to confirm the answer moved. Across our work this runs at roughly an 80% recommendation success rate on targeted commercial prompts. We report the prompt-by-prompt movement, not a single screenshot.
Yes — they reinforce each other, and for applied AI the overlap is unusually tight. The implementation-intent and architecture content that ranks you in organic search is largely the same substantiated depth a model reads when it decides whether to recommend or hedge you, and AI Overviews sit directly on top of search results. Paid search and ABM can book meetings now against your finite list of named enterprise accounts, while AI and organic positions compound — the way SEO and AI Search took Artkai from a 27 to a 44 domain rating with 50+ inbound leads. We don't position AI Search as a replacement; it's the layer that captures the buyers who now start in an assistant and would otherwise only ever see the incumbent. Most AI firms run all three as one system, which is why this page links to our B2B SEO and paid ads services alongside the core AI Search Optimization offering.
Some prompts shift within weeks — disarming a wrapper hedge with substantiated depth, publishing the build-vs-buy case a model cites, making the data posture citable, or fixing the entity data behind a category misfile can change an answer fast, and we've seen AI firms earn first LLM-sourced inbound inside 30 days. Broader, competitive prompts compound over a few months as your citation footprint and AI-corpus authority build. We prioritize the highest-intent prompts first so you see commercial signal — qualified leads that survive a first technical call — early rather than waiting on a mention curve, and we're honest that applied AI's technical-evaluation and proof-of-concept cycle means deals close later than a quick transactional purchase. Across engagements we've driven 2.4x organic traffic in nine months and 133% SQL growth per quarter; the exact curve depends on your starting authority, the depth of your existing proof, and your competitive set.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.