Plenty of industrial software is built by domain experts who know the plant floor cold and have never had to define who buys, why they switch from the status quo, how it is priced across sites and assets, and which motion actually scales past the first pilot. We build that go-to-market foundation, positioning against the incumbent and the spreadsheet, a specific ICP and buying committee, pricing and packaging that fits industrial economics, and a sequenced, land-and-expand channel plan, so spend has somewhere to land. It is the work that turns great technology into repeatable, CRM-tracked pipeline, backed by 9+ years and $30M+ in marketing-led revenue across 60+ B2B tech companies.
We pressure-test your current positioning, ICP, pricing, and motion against how industrial buyers actually decide and what they compare you to (incumbent, point tool, status quo), using your sales calls and pilot data to find where the go-to-market leaks.
We benchmark you against the considered-sale B2B tech companies we have run GTM for: which positioning angles land with a conservative buyer, which ICPs focus a sales team, which pricing models turn pilots into rollouts, so the strategy starts from evidence.
We make the calls: the positioning, the ICP, the pricing and packaging, the land-and-expand motion, and the sequenced channel plan, prioritized by what moves pipeline fastest given your stage, budget, and competitive set.
We turn the strategy into the assets and plan to run it, messaging, ROI and proof architecture, funnel and qualification logic, and the channel sequence, and can operate it through the rest of the growth stack so it does not die as a slide deck.
As the motion runs, we read the CRM and the sales floor, which segments convert, which objections stall deals, what pricing survives capital approval, which pilots expand, and refine the positioning, ICP, and channel mix. GTM becomes a living operating model tied to revenue.
We have built go-to-market for 60+ B2B tech companies with conservative, ROI-driven, committee-based buyers. We know the patterns that separate positioning that lands from one that describes the tech, an ICP that focuses sales from one that scatters it, and a pricing model that converts a pilot into a rollout from one that stalls it. You are not funding our education on how considered technical software gets bought.
We do not disappear into a six-month strategy engagement. In the first weeks we pressure-test your positioning against the incumbent and the status quo, sharpen the ICP and buying committee, and find where the current motion leaks, so you get an actionable GTM foundation fast enough to put spend behind it this quarter.
GTM strategy is worthless as a document, so ours ends in a sequenced, executable channel plan. Because we operate the full B2B tech growth stack, we choose the motion and channels that fit your buyer, stage, and land-and-expand reality, and sequence them, instead of handing you a deck and leaving execution as your problem.
Strategy that ignores the sales floor is fiction. We ground positioning, ICP, and pricing in what happens on calls and in pilots, which plants convert, which objections stall deals, where you beat the status quo, what pricing survives capital approval, and keep refining as those signals come in.
We wire the GTM to your CRM from the start, so positioning, ICP, and channel decisions are judged on sourced pipeline and expansion revenue, not opinion. That is how strategy stays honest and how the spend it directs gets defended, the discipline behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel — 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO — doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO — 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months — and the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale — 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Exactly that. It is the most common situation for an industrial software company: operators or engineers built a genuinely good product, and no one defined who buys it, why they switch from the status quo, how it is priced across sites, or how a pilot becomes a rollout. We build that foundation, positioning against the incumbent and the spreadsheet, a specific ICP and committee, pricing that fits industrial economics, and a land-and-expand channel plan, so your technology finally has a repeatable path to market.
Because industrial markets punish a weak go-to-market harder. The real competitor is the status quo, so positioning that does not quantify the cost of doing nothing is invisible. The buyer is a conservative OT/IT/executive committee, so a consumer motion stalls. The sale is reference-driven, so without a defined ICP and comparable-plant proof you cannot build momentum. And growth depends on turning a single pilot into a multi-site rollout, which only works if the GTM is designed for it. Getting the strategy right is what makes every downstream dollar work.
Against the incumbents, by making the case for the switch on the dimensions a focused product genuinely wins, a specific process, a faster payback, easier integration, a modern architecture, rather than fighting them on breadth. Against the status quo, which is the harder competitor, by quantifying the hidden cost of doing nothing so inaction becomes the expensive option. We define the positioning around both, and make sure the ICP and messaging target the plants and use cases where that argument is strongest.
Yes, and in industrial software it is often where deals stall or value leaks. Pricing has to fit how the software is actually bought, per site, per asset, per seat, or tied to outcomes, and it has to let a single-line pilot expand into a plant and then an enterprise rollout without a painful re-negotiation. We review and recommend a model informed by what converts and expands across the B2B tech GTMs we have run, so pricing helps turn pilots into rollouts instead of capping them.
By treating the first win as the start of a system, not a one-off. We design the motion to land at a single line or plant with a scoped, ROI-provable pilot, capture the reference and payback data that pilot produces, and use it to expand across the buyer's other lines and sites, and to win comparable plants elsewhere. The positioning, pricing, proof assets, and channel plan are all built to make that expansion repeatable, rather than restarting a cold sale at every account.
A consultancy typically hands you a deck and leaves, and a strategy that never becomes execution produces no pipeline. We build the GTM foundation and the plan to run it, and because we operate the full growth stack, we can execute and measure it, tying every decision to sourced and expansion pipeline in your CRM. You get strategy that turns into a running, attributed engine, not a document that ages on your drive.
We move in weeks, not quarters. You get a clear GTM foundation, positioning, ICP and buying committee, pricing and packaging, a land-and-expand motion, and a sequenced channel plan, plus the ROI and proof architecture to run it, all wired to your CRM. Fast enough to put spend behind it this quarter. It is the work that has helped turn great technology into repeatable, tracked revenue across the 60+ B2B tech companies and $30M+ in marketing-led revenue we have delivered.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
