Semiconductor companies are built by extraordinary engineers who then face a market that punishes weak go-to-market harder than almost any other: a named set of accounts, multi-year design-win cycles, entrenched incumbents, and a business-model decision, licensing, royalty, per-unit, that reshapes everything. We build the go-to-market foundation, positioning on real technical advantage, a focused account and segment strategy, the right business and pricing model, and an account-based, ecosystem-driven motion, so the work of winning designs becomes repeatable and tied to revenue in your CRM. Backed by 9+ years and $30M+ in marketing-led revenue across 60+ B2B tech companies.
We pressure-test your positioning, account strategy, business model, and motion against how semiconductor buyers actually decide and what they compare you to, using your field-engineering and sales input to find where the go-to-market leaks and which sockets are truly winnable.
We benchmark you against the technical, account-based, long-cycle B2B tech companies we have run GTM for: which positioning earns commitment, which account focus concentrates resource, which business models produce durable revenue, so strategy starts from evidence.
We make the calls: the positioning, the account and segment focus, the business and pricing model, the account-based and ecosystem motion, and the sequenced channel plan, prioritized by which sockets and accounts move revenue given your stage and competitive set.
We turn the strategy into the assets and plan to run it, messaging, technical-proof and ecosystem architecture, account plans, and the channel sequence, and can operate it through the rest of the growth stack so it does not die as a slide deck.
As the motion runs, we read the CRM and the field, which accounts advance, which objections stall design-ins, how the business model holds up in negotiation, which sockets expand, and refine positioning, account focus, and channel mix. GTM becomes a living operating model tied to design wins.
We have built go-to-market for 60+ B2B tech companies with technical, account-based, long-cycle buyers. We know the patterns that separate positioning that earns a design-in from spec-sheet messaging, a focused account strategy from a scattered one, and a business model that produces durable revenue from one that strands good technology. You are not funding our education on how considered technical products get bought.
We do not disappear into a year-long engagement. In the first weeks we pressure-test your positioning against the incumbents, sharpen the account and segment focus, stress-test the licensing-versus-royalty-versus-per-unit decision, and find where the motion leaks, so you get an actionable GTM foundation fast enough to focus this design cycle's effort.
GTM strategy is worthless as a document, so ours ends in an executable, account-based, ecosystem-aware plan. Because we operate the full B2B tech growth stack, we choose the motion and channels that fit a named-account, long-cycle market, ABM, technical content, ecosystem, and sequence them, instead of handing you a deck and leaving execution as your problem.
Strategy that ignores the design floor is fiction. We ground positioning, account focus, and the business model in what your field-application and sales engineers see, which accounts are winnable, which technical objections stall a design-in, how you are really evaluated against incumbents, and keep refining as those signals come in.
We wire the GTM to your CRM across the long design-win path, so positioning, account, and model decisions are judged on design-in progress and the revenue a socket unlocks, not opinion or this quarter's leads. That long-cycle discipline is behind $30M+ in CRM-tracked, marketing-led revenue across our clients.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid — $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
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Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
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“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
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Positioned them as the recommended Salesforce partner inside the major LLMs — two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
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Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
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Set up marketing from zero — positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
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“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category — recommended by LLMs for 2 commercial keywords, landing a big client in one month.
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Took over marketing as their agency after an unsuccessful in-house run — GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
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A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
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A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
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Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
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Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Exactly that. Superior technology does not win designs on its own in this market. The usual gaps are positioning built on specs instead of a decisive, design-in-worthy advantage; scarce field resource spread across accounts that will never buy; a business model chosen without rigor; and no repeatable account-based motion, so wins happen by luck. We build the foundation, advantage-led positioning, focused account and segment strategy, the right business model, and an account-based, ecosystem-driven motion, so winning designs becomes a system rather than an accident.
It is one of the most consequential decisions your company will make, and it deserves rigor, not instinct. Each model changes who you sell to, how you are evaluated and priced against incumbents, your cash-flow profile, and whether the unit economics ever work: licensing and NRE front-load revenue but raise the buyer's commitment, royalties align with the customer's success but defer and risk your revenue, per-unit pricing lives or dies on volume tiers and design-win breadth. We work through those trade-offs against your technology, buyer, and capital position, and design the positioning, pricing, and motion around the model you choose.
Because the market punishes weak go-to-market hardest. The real competitor is the incumbent the customer already designed around, and switching is a bet-the-tape-out re-design, so positioning has to make the advantage decisive. The market is a named set of whale accounts, so broad GTM is worthless and account-based is mandatory. The cycle is multi-year, so momentum dies without a system. And the business model reshapes the whole company. Getting the strategy right is what turns great silicon into design wins.
By making the advantage decisive and de-risking the switch. We sharpen the positioning around where your PPA, cost, capability, or ecosystem is genuinely superior enough to justify the re-design and re-qualification a switch demands, back it with the technical proof engineers act on, and use reference designs, migration support, and ecosystem endorsement to lower the perceived risk. Then we focus the account strategy on the sockets where that advantage is most compelling, rather than fighting the incumbent everywhere at once.
Deliberately, because in semiconductors the ecosystem is often the real path to a design win. Foundry relationships, IP and tool partnerships, reference designs, and distribution can put you in front of accounts and lend the credibility a challenger lacks, yet most companies treat them as operational rather than as a GTM lever. We map which ecosystem relationships open which accounts, build the joint proof and co-marketing that make them productive, and fold them into the account-based motion so they actively seed design wins.
A consultancy hands you a deck and leaves, and in a market this execution-heavy, a strategy that never becomes an account-based motion produces no design wins. We build the GTM foundation and the plan to run it, and because we operate the full growth stack, we can execute and measure it, ABM, technical content, ecosystem, tied to design-in progress and revenue in your CRM. You get a running, attributed system, not a document that ages while incumbents keep their sockets.
We move in weeks, not quarters. You get a clear GTM foundation, advantage-led positioning, account and segment focus, the business-model and pricing decision, an account-based and ecosystem motion, and a sequenced channel plan, plus the technical-proof and account architecture to run it, all wired to your CRM for long-cycle attribution. Fast enough to focus this design cycle's effort. It is the work behind turning strong technology into repeatable, tracked revenue across the 60+ B2B tech companies and $30M+ in marketing-led revenue we have delivered.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes, no deck. Bring your offer, channels, and revenue goals — I’ll come with a read on where your biggest growth constraint is and what to build next.
