2,000monthly organic visitors, from zero
Artkai
Stood up SEO as a new acquisition channel — domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
- DR 27 → 44
- 50+ leads generated
Service · Demand Generation for Product Design Agencies
Demand generation for product design agencies that need a pipeline of right-fit product teams, not a portfolio nobody discovers.
Founder-led and expert-led content that proves taste and judgment to the product, engineering, and founder buyers who hire design partners — turning craft into demand you can trace to revenue in the CRM.
- B2B tech companies worked with
- 60+
- Years marketing to technical & executive buyers
- 9+
- CRM-tracked marketing-led revenue
- $30M+
- AI Search recommendation success rate
- 80%
- A founder/expert positioning and point of view that signals taste and judgment, not just availability.
- A LinkedIn content system for the founders and lead designers buyers want to hear from.
- Process teardowns, case narratives, and opinion pieces that show how you think, not just what you shipped.
- A distribution engine (comment strategy, reposts, selective paid amplification) so the work is discovered by the right buyers.
- Webinar and podcast appearances that build authority with product and engineering audiences.
- Lightweight lead capture and nurture so interested buyers have a path to a conversation.
- An editorial cadence the studio can sustain without derailing client delivery.
- Reporting that ties content and demand to CRM-tracked conversations and projects.
How the system works
How the system works
Diagnose the market
We map who buys design at your target accounts, how they evaluate studios, and which of your people carry the most credibility.
Compare against known B2B tech patterns
We benchmark your demand approach against what has built trust and inbound for comparable expert-led firms.
Choose the right growth path
We decide the voices, topics, formats, and channels that fit your studio's brand and capacity — founder-led first where it earns the most trust.
Build the service system
We stand up the content engine, distribution, and capture as one connected demand system the team can run.
Optimize against CRM and sales feedback
We double down on the topics and formats that produce briefed projects and quietly retire the ones that only earn vanity engagement.
The XQL difference
Why XQL runs demand differently for design studios
- 01
Market memory
Across 60+ B2B tech companies — including design-adjacent and product firms — we know which content earns trust with product and engineering buyers and which just impresses other designers.
- 02
Faster diagnosis
We start from known patterns about how product teams choose a design partner, so we skip the months of guessing what to post and where.
- 03
Smarter channel selection
We concentrate on founder/expert-led LinkedIn, teardown and process content, and selective podcasts/webinars — the surfaces design buyers actually trust — instead of spreading thin across every channel.
- 04
Sales feedback loop
Your team tells us which conversations turned into briefed projects, and we steer topics and formats toward the buyers and problems that convert.
- 05
CRM attribution
We connect content-driven demand to inbound conversations and closed projects in the CRM, so demand generation is measured in revenue, not impressions.
Why XQL vs alternatives
Why XQL vs the alternatives
DimensionTypical approachThe XQL way
Generalist marketing agencyPushes generic content and outbound that feels off-brand for a craft-led studio.Builds founder/expert-led demand that proves taste to design buyers.
Freelance content writerProduces posts, but with no positioning, distribution, or sales loop behind them.Runs positioning, distribution, and a CRM-tied feedback loop as one system.
PR / awards agencyChases visibility among peers and juries, not the buyers who commission work.Targets the product and engineering buyers who actually hire studios.
In-house marketerOften a single generalist who cannot ghostwrite credibly for senior designers.Adds senior demand-gen execution and an expert-led content system.
Referrals onlyUnpredictable and unscalable; pipeline stalls when the network goes quiet.Adds a controllable demand channel on top of your referral base.
Commercial outcomes
Proof from the same playbook.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Selected results
Senior operators on every account. Never a junior pod.- $1.8Minbound pipeline, built from zero
WeSoftYou
Rebuilt inbound from scratch — 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
- 100% YoY SQL growth
- 207% traffic increase
Client signal
What B2B tech founders and CEOs say
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
FAQ
Questions about this service.
No. The whole approach is founder- and expert-led: it amplifies your team's real point of view and craft rather than bolting on generic marketing. Done well, it reinforces the brand instead of diluting it.
We put your judgment in front of buyers before they need a portfolio review — through teardowns, opinions, and process content on the channels product leaders actually read, so the portfolio becomes the proof at the end, not the discovery mechanism.
Usually the founder leads, with lead designers and strategists adding depth. We choose the voices buyers find most credible and keep the load realistic alongside client delivery.
Expert-led demand compounds: early inbound conversations typically appear within a few months, with a steadier pipeline building over six to twelve as authority accrues.
Posting is a tactic; this is a system — positioning, an editorial engine, distribution, capture, and a CRM feedback loop — so content is steered by what actually produces briefed projects.
Yes. We connect content-driven inbound to conversations and closed projects in your CRM so demand is measured commercially, not by likes.
Ready when you are
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
Danylo FedirkoFounder
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
