Demand generation services for CRM consultancies on Salesforce and HubSpot. We reach RevOps leaders stuck with a calcified setup or a stalled migration before they open a partner directory, and track every deal that follows in your CRM.
We review recent wins and losses with your sales lead to see who really decided: the RevOps practitioner, the economic buyer, procurement or the platform AE who made the intro.
We agree on the product cloud, vertical or migration scenario you'll be known for, and the channels your delivery lead can realistically keep up with.
We interview your consultants in short sessions and draft posts, webinars and newsletter issues in their voice on a fixed weekly schedule. Your team checks accuracy and moves on.
Every month we look at which accounts engaged before they booked a call, what sales heard in discovery and where deals stalled. Next month's topics come from that.
We've worked with Salesforce consultancies like Synebo and Noltic. We know how AppExchange listings, partner AEs and co-sell shape a deal, and we plan your demand around them.
Many CRM buyers have lived through a botched rollout. We build content around the migrations, integrations and adoption fixes your team has actually delivered, so the buyer sees evidence before the first call.
Implementation revenue is lumpy. We market your managed services and optimization retainers as a separate offer, with content about life after go-live, to help fill the gaps between projects.
We report demand-touched pipeline next to platform-sourced deals, so you can see what your own engine adds. Across clients, that same discipline sits behind $30M+ in marketing-led revenue and 133% SQL growth per quarter.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It makes your delivery lead known to RevOps and revenue leaders before they shop for a partner. Your buyer has already chosen Salesforce or HubSpot. They're deciding who to trust with a migration, an integration or an adoption fix. We publish content on exactly those problems, run webinars for the economic buyer and track every engaged account to closed-won in your CRM.
Start with the RevOps practitioner, who usually builds the partner shortlist, and give the economic buyer business-case material a champion can forward. Topics should come from your strongest delivery work: a product cloud like CPQ or Service Cloud, a vertical, or a migration path you've run many times. Generic "benefits of CRM" content pulls in admins and job seekers, so we skip it.
Leading signs, such as engagement from target accounts and inbound replies, usually show within one to two months. Opportunities you can tie to the program typically follow between months three and six, as migrations and re-platforms kick off. CRM projects pass through procurement and security review, so closed revenue lags behind that.
By being known for something specific. Buyers read Crest, Summit, Diamond and Elite as table stakes. A delivery lead who writes in public about CPQ rollouts or moving teams off a homegrown CRM gives buyers a reason to call you first. We help you pick that focus from your win data, then build the content and webinars around it.
Our team does. A senior marketer leads your account and pulls in our in-house writers and paid, SEO and AI search people as needed. Your consultants join short interview sessions to share project stories, then review drafts for accuracy. We handle the writing, publishing, webinar production and reporting.
Yes. SEO captures buyers searching terms like "Salesforce implementation partner" or "HubSpot migration", while demand generation reaches the ones who aren't searching yet. For Noltic, a Salesforce consultancy, 20 of 25 service pages reached Google's top 5 and the first organic deals closed. A fractional CMO can own the overall plan with your leadership.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
