Cybersecurity demand generation for vendors selling to CISOs who are paid to distrust marketing. We build a practitioner's reputation before the breach, failed audit or NIS2 deadline, then track those accounts through security review to revenue.
We pick the person whose name carries weight with practitioners, usually a founder, CISO-in-residence or lead threat researcher, and capture the opinions and analysis they already hold.
We agree which claims your evidence supports and how to word them. Absolutes like "unbreachable" or "zero false positives" stay out, because a buyer's legal team will hold you to them.
Weekly posts, regular briefings or webinars, a newsletter and podcast pitches go out on schedule. Objections from your sales calls and security review post-mortems decide the next topics.
We follow engaged accounts as they hit the vendor risk questionnaire, the security review and purchasing. You see where demand-touched deals move faster than cold ones and where they still stall.
We don't use breach counters or threat-of-the-week posts. CISOs skip that copy on sight, and it marks you as a vendor who markets like everyone else. We build on named threats, precise mechanisms and evidence you can produce.
A security buyer reads your marketing claims as product claims and holds you to them. We word every efficacy statement so it's specific, qualified and backed by evidence, which is also what earns a skeptical practitioner's trust.
Security leaders rarely shop out of curiosity. They go in-market when something forces them. We focus on the months before that, so the account already knows your researcher's work when the audit fails or the regulation lands.
Across 60+ B2B tech companies, our CRM tracking has tied $30M+ in revenue to marketing. For security deals we add the review and procurement stages, so you see where content helped a champion get you approved.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We make one credible practitioner on your team known to the CISOs and security architects in your market, then keep it going until triggers send those accounts shopping. The work covers LinkedIn, threat briefings, a newsletter and podcast spots. We write from their analysis, check every claim against your evidence and log how those accounts move through review and purchasing in your CRM.
Because CISOs have learned to filter them out. A security leader sees a dozen threat-of-the-week posts every week and skips them, and fear copy draws attention from people who will never buy. It also tells the buyer you market like everyone else. Specific content works better: a named threat, the exact mechanism you address and evidence that you do it.
By wording claims as carefully as product specs. Phrases like "unbreachable", "100% protection" or "zero false positives" create real liability, and a buyer's legal and security teams will test them. We write claims that are qualified, specific and tied to evidence you can produce. If a claim can't survive scrutiny from the people you're selling to, it doesn't get published.
Usually your spokesperson's LinkedIn and a newsletter, since both build an audience you own. Threat briefings come next, once there's an audience to fill them. Podcast guest spots borrow listeners who already trust the host, which helps early-stage vendors without analyst coverage. We pick two or three of these based on your spokesperson's time and deal size, and skip the rest.
Target accounts engaging and inbound replies usually start within the first two months. Pipeline tied to demand work tends to show between months three and six. Part of the payoff waits on a trigger, though: trust you build this quarter may convert two quarters later, when a breach, audit or new regulation pushes that account in-market. That's the reason to start before you need it.
A senior marketer runs the program, and our own writers and channel specialists (SEO, AI search, paid) do the production. Your spokesperson supplies the analysis and approves drafts. Demand gen builds trust before the search. SEO and AI search pick up the buyer who later asks Google or ChatGPT for options, and clients in our AI search program get recommended 80% of the time. We can run them as one plan.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
