We're a demand generation agency for custom software development companies whose referrals have plateaued. We make your founder known to CTOs before they re-platform or drop a vendor, and track those deals in your CRM.
We look at where your best clients came from, what set them off and who signed. That shows which triggers and roles to target once referrals can't carry growth alone.
Before anyone posts, we agree on a vertical, engagement model or opinion that sets you apart from the other nine shops on a CTO's list.
We draft weekly posts, newsletter editions and podcast pitches from recorded sessions with your founder. Sales call notes tell us which outsourcing objections to tackle next.
Dev shop deals take six to nine months, so we report leading signals monthly and tie demand-touched accounts to proposals and closed revenue as they land.
Custom software companies make up the largest share of our case studies, from WeSoftYou to DBB Software. We know the referral plateau and the sameness problem because we've helped firms like yours past both.
For WeSoftYou we rebuilt inbound from zero into $1.8M in pipeline. For Relevant Software, a 3-year engagement covering demand generation, SEO and paid produced $10M in inbound pipeline per year.
We write from your founder's real architecture decisions and delivery war stories. A technical buyer can tell in a sentence whether a post came from someone who ships software, so your engineers check details before anything goes out.
We track self-reported attribution, branded search lift and demand-touched deals across the full cycle. That keeps your marketing budget defensible while a six-month deal works through, and it's behind the $30M+ in marketing-led revenue our clients' CRMs record.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We give CTOs a reason to know your firm before they need a development partner. That usually means founder-led LinkedIn, podcast guest spots, a newsletter and content that answers outsourcing objections. We run production and distribution, mine your sales calls for topics, and tie engagement to proposals and revenue in your CRM. Your referrals keep coming. This adds a source of pipeline you control.
Into positioning, then one founder channel. Demand built on "senior engineers, agile, end-to-end partner" just adds to the noise, so we first agree on a vertical or engagement model you want to be known for. Then we usually start with founder-led LinkedIn and a newsletter. Bidding on "custom software development company" pits you against global firms with seven-figure budgets, so that waits.
Early signals show up within the first couple of months: replies from target accounts, CTOs engaging with your founder's posts. Pipeline you can trace to demand work tends to land between months three and six. Closed revenue follows your six to nine month deal cycle. For DBB Software we built marketing from zero to 28 SQLs and three won deals in a year.
Yes, it takes a lot of the heat out before the first call. Prospects arrive expecting seniors swapped for juniors, projects that ran 3x over budget and calls that fell apart across time zones. We collect those fears from your sales and lost-deal calls and answer each one in posts, podcast episodes and newsletter issues, using client outcomes and your actual delivery process.
Our team writes it. A senior marketer leads the account, with in-house content, SEO and paid specialists behind them. Your founder or tech lead joins a recorded session on a regular schedule, where we pull out opinions and war stories, and signs off on every post before it's published.
Demand gen warms the market. SEO, AI search and appointment funnels turn that warmth into booked meetings when buyers search Google or ask ChatGPT. If you don't have a senior marketing lead, a fractional CMO usually sets the order and owns the pipeline number, so demand gen spend answers to revenue. We can run any of these next to demand gen under one plan.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
