+1,413%organic traffic growth
DBB Software
Built the marketing function from zero — website, SEO, paid, AI search — from 166 to 2,513 monthly clicks and 3 enterprise deals won.
- 28 SQLs from zero
- 3 deals won
Service · Demand Generation for ERP Consulting Firms
Demand generation for ERP consulting firms that need CFOs and CIOs to know your name before the failed-go-live nightmare wakes them up at night, not another certified partner directory listing.
In ERP consulting, demand isn't created by a campaign blasted at a cold email list — it's created when a CFO or CIO who is about to sponsor a multi-year, board-approved transformation already has a mental shortlist based on who they've seen deliver safely in their industry. A buyer who finds you for the first time inside a gold-tier filtered directory listing is already comparing you to forty certified partners on tier and rate. A buyer who has watched your practice lead explain why ERP implementations fail, read your outcome-led case study for their industry, or heard a peer reference you at a conference arrives pre-sold and scared to leave you off the shortlist. We build the founder- and partner-led content, LinkedIn, executive webinars, and proof systems that create that trust before any buying trigger fires — measured in qualified implementation conversations and CRM-tracked pipeline, not impressions.
- B2B tech companies worked with
- 60+
- Years marketing to technical & executive buyers
- 9+
- CRM-tracked marketing-led revenue
- $30M+
- AI Search recommendation success rate
- 80%
- A demand-generation strategy mapped to the ERP consulting buying committee — CFO, CIO, operations lead, end users, procurement — to the trigger events that start a program (a digital-transformation initiative, a merger requiring a new ERP, an aging system hitting capacity, a board mandate for consolidated financials), and to the specific fear that decides the deal: a failed, budget-blowing, operation-disrupting go-live.
- Founder- and partner-led LinkedIn: a defensible, industry-specific POV on why ERP implementations fail and how to avoid it, ghost-drafted in your practice lead's real voice and refined with them — not a persona invented for the channel — with an engagement plan that earns reach in the feeds of CFOs, CIOs, and operations leaders who are 12–18 months from a transformation decision.
- Executive webinars aimed at the CFO, CIO, and operations audience: scoped by industry (manufacturing, professional services, multi-entity finance) and platform (SAP, NetSuite, Dynamics 365), framed in total-cost, delivery risk, and go-live outcomes rather than module features, with follow-up that becomes tracked pipeline.
- An industry-specific podcast or speaking strategy: either launching a show where ERP transformation decision-makers share lessons, or placing your practice leads on the CFO, CIO, and operations-leadership podcasts and conferences your buyers already attend — with distribution that turns one talk into weeks of content.
- Outcome-led case study and proof production: named, industry-specific case studies organized by platform, vertical, and migration type that lead with the delivery risk you removed — on-time and on-budget go-live, operational disruption avoided at cutover, migration completed cleanly — written to the reference-grade depth an ERP evaluation actually runs on, and built to surface on AI-answer engines that increasingly feed the new top of funnel.
- A content system your market trusts: editorial and educational content aimed at the selection decision — why implementations fail, what a go-live risk actually looks like, how to scope a realistic budget, platform-comparison and partner-selection guides — tied to the trigger events your buyers research during the quiet, anonymous phase long before an RFP.
- A repurposing engine so one expert input — a webinar, a talk, a case study — fuels LinkedIn posts, newsletter editions, podcast clips, and email sequences for weeks, without depending on a practice lead finding three hours for content every day.
- CRM and analytics instrumentation that ties content and event engagement to target accounts, opportunities, and closed revenue — keeping vendor-sourced, directory-sourced, and demand-gen-touched pipeline on separate lines, and tracking deals through procurement, security, and board-approval stages so the channel stays credited and funded through a long, committee-driven cycle.
How the system works
How the ERP consulting demand-generation system works
Diagnose the market
We map your full buying committee — CFO, CIO, operations lead, end users, procurement — the trigger events that start an ERP program, the failure fears that shape every shortlisting decision, and where your specific buyer audience spends attention. Then we audit your existing pipeline: how much comes from the vendor directory, how much from referrals, and what owned demand you actually have. The diagnosis decides whether your real constraint is creating awareness or converting the vendor-sourced pipeline you already have into relationships you own.
Compare against known B2B tech patterns
We hold your situation against the demand systems we've run across 60+ B2B tech companies, including enterprise-software implementation partners. A manufacturing NetSuite firm repositioning off the directory is one playbook; a global SAP practice building thought leadership for CIO-level buyers is another; a Dynamics 365 partner breaking into a new vertical is a third. The pattern library skips the expensive guesswork and anchors the channel mix in what we've watched convert to signed implementation SOWs.
Choose the right growth path
We commit to the two or three channels that fit your practice, your principal's bandwidth, and your buyer's attention — founder-led LinkedIn, executive webinars, a CFO/CIO-targeted podcast, speaking strategy, proof production — and deliberately leave the rest out. An ERP consulting firm competing in a category where trust is everything cannot afford to be thin and generic across six platforms. A focused system that earns credibility compounds; a scattered presence confirms you're one of forty certified bodies.
Build the service system
We stand up the production engine: a practice-lead POV and narrative, a content calendar tied to trigger events and industry focus, ghost-drafting in your principals' voices, webinar and speaking operations, a proof production workflow for case studies, and a repurposing pipeline that turns one expert input into weeks of content. We wire CRM attribution that separates vendor-sourced from demand-touched pipeline — so demand gen gets credited, not erased, when a vendor referral touches the same account.
Optimize against CRM + sales feedback
Every month we read engagement against the CRM and what sales, delivery, and lost-deal debriefs surface — which industry and platform angles drive conversations, which webinar topics fill and which don't, which case study formats move a CIO versus a procurement lead — and tune accordingly. Demand gen for an ERP firm is a compounding trust system, not a campaign. The firms that win treat it as always-on; the ones that quit at month two are the ones who needed it most.
The XQL difference
Why XQL runs ERP consulting firm demand generation differently
- 01
Market memory
Across 60+ B2B tech companies and 9+ years marketing to technical and executive buyers — including services and implementation partners that sell inside enterprise-software ecosystems — we already know ERP has its own physics. The buying committee spans the CFO, CIO, operations lead, and procurement, each with a different fear; the social proof that moves the deal is not a testimonial but a named, industry-specific case study that proves a safe go-live; and a founder-led post about why ERP implementations fail earns more trust with a CIO than a certification wall ever will. We don't spend a quarter learning the difference between a go-live risk and a non-adoption problem. We start from that pattern library.
- 02
Faster diagnosis
Before we produce anything, we diagnose whether you actually have a demand problem or a different constraint. ERP consulting firms often have the reverse issue: the vendor channel generates some pipeline but it flattens you at the partner-tier ceiling, or your positioning is so generic that inbound interest stalls because buyers can't tell you apart from the certified partner above you in the directory. We pressure-test that in weeks, so you don't pour content into an audience you already have while the real gap is converting vendor referrals into owned demand you control.
- 03
Smarter channel selection
Founder-led LinkedIn, executive webinars, an industry-focused podcast, speaking at CFO and CIO conferences, outcome-led case studies, and partner-led thought leadership all create ERP consulting demand — but not in the same mix for every firm. A practice lead with hard opinions on what causes implementations to fail can own a LinkedIn audience faster than a firm building a newsletter; a firm repositioning into manufacturing NetSuite may need a webinar series aimed at manufacturing CFOs before any of that compounds. We pick the two or three channels that fit your practice, your buyer, and your principals' appetite — and leave the rest alone.
- 04
Sales feedback loop
Demand gen that never talks to your sales and delivery teams becomes a content hobby. We sit close to discovery calls, lost-deal debriefs, and the failed-go-live horror stories prospects raise: the CIO who watched a competitor's cutover disrupt operations for six months, the CFO who was burned by a scope-bleed on a previous S/4HANA migration, the procurement lead trying to standardize across five implementations. Those exact fears become next month's posts, webinar topics, and case-study angles — pre-handling the committee objections a champion needs to answer when defending you to a board.
- 05
CRM attribution
We instrument demand against your CRM from the first touch, and we keep vendor-sourced pipeline, directory leads, and demand-gen-touched pipeline on separate lines — because an ERP firm cannot afford to let a vendor referral erase the credit for six months of content nurturing the same account. We track which target accounts engaged with your practice lead's content, attended a webinar, or downloaded a case study before they booked a call, and compare demand-touched deals to cold ones. That discipline is how our book has tracked $30M+ in CRM-tracked marketing-led revenue, and how SEO and demand gen budgets stay funded through a 9–18 month cycle instead of cut in the middle of one.
Why XQL vs alternatives
Why XQL vs the alternatives
DimensionTypical approachThe XQL way
Generalist marketing agencyRuns the same demand-gen playbook for an ERP consulting firm as for a dental SaaS, publishes generic thought leadership that recites partner tier and certification count, and produces impressions that never reach a CFO, CIO, or operations lead evaluating an implementation partner.9+ years and 60+ B2B tech companies of pattern memory — including enterprise-software implementation partners — with content credible enough to earn trust from a CFO, CIO, and procurement committee evaluating a board-level transformation bet.
Personal-branding freelancerOptimizes for impressions and engagement on LinkedIn, counts a viral post as demand, and has no mechanism to tie it to qualified implementation conversations or signed SOWs in your CRM.Instruments every channel against your CRM, keeps vendor-sourced and demand-touched pipeline on separate lines, and reports pipeline and revenue — not likes.
In-house marketerTalented but solo, stretched across every channel, with no pattern library across ERP and enterprise-software ecosystem firms and no bandwidth to run founder-led LinkedIn, webinars, proof production, and CRM attribution at once.A senior system and production engine that has already built this across dozens of B2B tech companies, including implementation partners, plugged in without a long ramp.
Traditional SEO agencyOnly captures the CIOs and CFOs already searching — after the boardroom conversation where your name either came up or didn't — and ignores the long, anonymous trust-building phase that precedes every formal ERP evaluation.Creates demand across the whole market so buyers arrive pre-sold before they search, and pairs it with organic capture, AI-search optimization, and appointment funnels as the right second and third channels.
Advisory-only consultantHands you a demand-gen strategy, a content calendar, and a webinar outline, then leaves you to produce, distribute, and measure all of it while running an implementation business.Owns the build and the weekly execution — drafting, webinar and podcast ops, proof production, distribution, and CRM measurement — not just the advice.
Commercial outcomes
Proof from the same playbook.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Selected results
Senior operators on every account. Never a junior pod.- 28.88×return on ad spend
Intelvision
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
- $240K revenue from Meta
- 5 deals in 12 months
Client signal
What B2B tech founders and CEOs say
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
FAQ
Questions about this service.
The buying physics are completely different. An ERP transformation is a board-approved, multi-year, business-critical bet with a full committee — CFO, CIO, operations, procurement — each carrying a different fear, the loudest of which is a failed go-live that disrupts the business and runs years over budget. Generic B2B demand gen aims one message at a single 'decision-maker,' counts impressions, and builds content around search volume. ERP demand gen earns trust with the full committee before the trigger event fires — through a practice lead who speaks with authority on implementation risk in a specific industry, outcome-led proof assets that answer the failed-go-live fear, and executive webinars and content that reach the CFO and operations lead, not just the IT evaluator. And it keeps vendor-sourced, directory-sourced, and demand-gen-touched pipeline on separate lines in the CRM, so a vendor referral doesn't erase six months of content work touching the same account.
Because directory- and lead-share-sourced pipeline is real revenue and a real ceiling at the same time. Inside the vendor's directory you compete on tier, certification count, and an algorithm the vendor controls; a partner-program redesign or lead-share change can move your pipeline overnight; and you have no owned demand to fall back on when it does. Demand generation builds the audience and trust you own — CFOs, CIOs, and operations leads who know your practice lead before the transformation decision is made — so the vendor directory becomes one source among several instead of the cap on your growth. We don't ask you to abandon the referral and vendor channels; we build owned demand alongside them while tracking every source in your CRM so you can see exactly how dependent you are and when to lean one way or the other.
By making the fear your primary content brief. Every post, webinar, and case study is shaped around the thing the buyer is most afraid of — a program that runs years over budget, disrupts operations at cutover, or gets abandoned mid-stream — and positions your practice lead as the authority who understands those failure modes and knows how to prevent them. That means your founder or delivery lead publishes real opinions on why implementations fail, not capability lists and module checklists; your case studies lead with on-time, on-budget go-lives and the operational disruption you avoided, not certification counts; and your webinars are framed in total cost and delivery risk for a specific industry, not feature walkthroughs. The buyer who has spent months reading your practice lead on this topic doesn't need to be sold — they need to be confirmed.
The same way we did it for the DevOps and enterprise-software companies in our portfolio: we extract what they actually know and actually believe, not what sounds good in a press release. That means real conversations about the implementations they'd do differently, the go-live risks they've seen kill programs, the industries where a specific platform fits and where it doesn't — and we turn those real opinions into posts, webinar topics, and content angles drafted in their voice and refined with them, never invented for them. The bar is simple: a CFO or CIO in your target audience should read a piece and think 'this person has actually run a complicated migration in our industry and knows what can go wrong,' not 'this is a partner brochure.' One hollow post undoes six months of trust-building in a market that buys on reference-grade proof.
We instrument the whole path and refuse to let a vendor referral erase the credit for demand that worked. We track which target accounts engaged with your practice lead's content, attended a webinar, or downloaded a case study before they raised a hand — including through the anonymous research phase that precedes most ERP evaluations — and compare demand-touched deals to cold ones. We keep vendor-sourced, directory-sourced, and owned-demand-touched pipeline on separate lines in your CRM, and we track deals through procurement, security, and board-approval stages instead of marking them won at first SQL. We also use self-reported attribution ('how did you hear about us?') as a deliberate signal and watch branded-search lift as a proxy for awareness-to-trust conversion. Across our portfolio this discipline is how we've tracked $30M+ in CRM-tracked marketing-led revenue and sustained 133% SQL growth per quarter — and how demand gen budgets stay funded through long cycles instead of cut in the middle of one.
Yes. For DBB Software we built a growth engine from a standing start and took marketing from zero to 28 SQLs and 3 closed deals in a single year — exactly the motion of creating demand for an implementation-services buyer where none existed, wiring it to CRM-tracked pipeline and closed-won revenue. For Intelvision we engineered demand into a flagship enterprise deal at a 28.9x return on ad spend — the kind of committee buyer, board-approved budget, and multi-stakeholder evaluation cycle that mirrors an ERP selection. Across 60+ B2B tech companies and $30M+ in CRM-tracked marketing-led revenue, our portfolio is built for the technical and executive buyers who evaluate services and implementation companies like yours.
Ready when you are
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
Danylo FedirkoFounder
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
