Our demand generation service for ERP consulting firms puts your practice leads in front of CFOs and CIOs planning an SAP, NetSuite or Dynamics 365 program, long before the RFP. Every implementation conversation it starts is tracked in your CRM.
We go through recent wins and losses with your partners to learn which go-live risks buyers raised and who on the committee slowed things down.
We pick the vertical and platform pairing where your firm has the strongest delivery record and make your practice lead the public voice on it.
Our team turns practice-lead interviews into posts, webinars and case studies on a regular calendar. Your lead reviews drafts while we handle production, distribution and follow-up.
We follow target accounts from first content touch through procurement and board approval. Each month, effort shifts to the topics that start real implementation conversations.
A CFO sponsoring a multi-year transformation fears a go-live that runs over budget or stops operations at cutover. Every post, webinar and case study we plan answers that fear with your delivery record.
In the SAP, NetSuite or Microsoft partner directory you compete on tier and certification count. We build an audience of finance and IT leaders who know your practice lead before they ever open that list.
ERP selections run nine to eighteen months and go to the board. We track deals through procurement and board approval, so demand generation keeps its credit and its budget for the whole cycle.
For DBB Software we built a marketing function from scratch that reached 28 SQLs and won three enterprise deals. Senior marketers lead your program, with in-house content, paid and SEO specialists behind them.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It builds trust with the CFO, CIO and operations lead before a transformation is approved. Your practice lead becomes the public voice on why implementations fail and how to avoid that in a specific industry. Webinars and case studies back it up with your delivery record. When the board signs off on a program, your firm is already on their mental shortlist.
Lead with the pairing where you have the most proof. If your strongest projects are NetSuite for multi-entity finance teams, build there first and let SAP or Dynamics 365 content follow. A firm that clearly knows the buyer's industry on the buyer's platform earns more trust than one listing every module. We help you choose using your win data.
Engagement comes well before pipeline. Target accounts start reading and replying to your practice lead first. Pipeline depends on budget cycles and board approval, and selections run nine to eighteen months, so the reporting covers each step along the way. You see warming accounts and early implementation conversations long before a signed SOW.
Because a lead-share change or partner-program redesign can move that pipeline overnight, and you'd have nothing of your own to fall back on. Keep the vendor and referral channels. Demand generation adds CFOs, CIOs and operations leads who know your practice lead before a transformation is approved, so growth doesn't depend on one vendor's rules.
No. They talk and we write. In short interviews we draw out the go-live risks they've seen, the projects they'd run differently and where a platform fits an industry. A senior marketer runs the program, our team drafts posts, webinar outlines and case studies in their voice, and your leads approve each one.
Yes. SEO and AI search reach buyers who type "NetSuite implementation partner" or ask ChatGPT which firms handle Dynamics 365 migrations. Demand generation reaches them earlier, during the research phase. We plan them together so case studies and practice-lead content feed every channel, including the AI answer engines that now shape early shortlists.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
