Our B2B SaaS demand generation reaches buyers in G2 reviews, Reddit threads, Slack groups and ChatGPT answers before they ever open a trial. You get reporting on better-fit trials, pipeline and ARR.
We map the review sites, communities and AI answers where your buyers compare tools, and check what they say about you and your rivals today.
Self-serve, sales-led or both. We pick the channels that bring the right users into the product and the right accounts to your AEs, and drop everything else.
Founder posts, community presence and a webinar series start together. Each founder session gets cut into posts, newsletter sections and clips, so a single conversation feeds weeks of content.
Every month you see demand-touched trials, opportunities, closed-won and expansion in your CRM. Self-reported attribution and account engagement correct the credit last-touch hands to the trial button.
Your buyers form opinions from G2 reviews, peer threads and ChatGPT shortlists before they reach your site. We plan for those places first, and treat your homepage and trial flow as the confirmation step.
Tourists, students and competitors doing recon inflate trial numbers. We report trial-to-paid and ARR from demand-touched accounts, so a busy signup chart can't hide a flat revenue line.
The same founder content can pull self-serve users into the product and warm named accounts for AEs. We plan which pieces serve which motion and measure both on a single revenue line.
We bring 9+ years and 60+ B2B tech clients of experience, with results like 133% SQL growth per quarter. When buyers ask AI assistants for a shortlist, our AI search work lands clients there 80% of the time.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Our job is to make your product the name buyers already trust when they hit a seat ceiling, face a renewal or get a new VP who wants fewer tools. The work runs across founder LinkedIn, community threads, review sites, webinars and a newsletter. We tie it to trials, opportunities and ARR in your CRM, for both self-serve and sales-led motions.
Often, yes, and it's the most common situation we inherit. Self-serve funnels fill up with tourists, students and competitors doing recon, while the accounts that pay never show up. Demand gen fixes the input: it builds trust with accounts that match your ICP, so more trials convert to paid. We also report signups, sales-qualified accounts and expansion on the same revenue line.
Your price point and motion decide it. A developer-first, self-serve product usually starts with founder LinkedIn, technical writing and the communities its users already live in. A sales-assisted platform selling a five-figure contract to a VP tends to get more from executive webinars, a podcast and a newsletter. We run two or three channels well and leave the rest alone.
Leading signs, like target accounts engaging, better-fit trials and community growth, typically appear within one to two months. Demand-touched pipeline tends to reach the CRM in months three to six, and closed or expanded ARR follows your sales cycle. If last-touch attribution is hiding demand's contribution today, we fix the reporting first so you can see it.
A senior marketer leads the account, supported by XQL's writers and our SEO, AI search and paid people. Your founder or product lead sits down for recorded interviews with us and approves drafts before anything goes live. We take care of writing, community plans, webinar operations, repurposing and reporting, so your team stays on the product.
They cover different moments. Demand gen builds trust before anyone searches. SEO and AI search catch the buyer who types a category query into Google or asks ChatGPT for the best tool. Founder content and podcast episodes also become third-party mentions that AI assistants weigh when they shortlist tools, and the demand you build lifts branded search. We can put all three under one plan.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
