As a demand generation agency for AI development companies, we build your founder's engineering credibility before prospects decide to just call the API themselves, then track deals through evaluation, PoC and security review.
We list the events that push your buyers in-market and the suspicions they bring with them: wrapper, hype, AI that never pays back. Your sales calls show which doubt loses the most deals.
Most content sits at the concept level, like retrieval vs fine-tuning trade-offs or what production evaluation requires. Those truths age slowly, so the work holds up as models change.
Posts, teardowns, webinars and a newsletter go out on a set cadence, each built around something your team has shipped. Time-sensitive claims carry a date and get refreshed.
We watch how demand-touched accounts get through the technical evaluation, the PoC and the data-security check, and compare how quickly they move against accounts that came in cold.
Buyers have read "AI-powered" so often it now reads as a warning sign. We cut the hype words and lead with architecture, evals and failure modes, which is what an ML engineer is scanning for.
The engineering lead fears a vendor that buckles in production. The sponsor fears paying for AI that never returns anything. We run a technical track and a cost-and-risk track so the deal doesn't die between them.
The field shifts monthly, and a founder posting a stale take looks like they've stopped paying attention. Refreshing and dating claims is part of the plan from the start, so your content never trails a model generation behind.
We follow AI deals through evaluation and security review all the way to closed-won. Applied across 60+ B2B tech companies, that tracking accounts for $30M+ in marketing-led revenue.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We reach engineering leaders and sponsors before they decide to build in-house or write you off as a wrapper. Your founder or founding engineer fronts the content: LinkedIn, teardowns, webinars, podcast spots and a newsletter. We draft it from their real work, keep it current as models change, and log demand-touched deals at each evaluation and review stage in your CRM.
The ongoing work a prototype never sees. Telling engineers that buying beats building gets tuned out. Showing what evaluation, drift, guardrails, hallucination control, data pipelines and a model changing underneath you cost over a year speaks to teams who've started down that path. We frame it with respect for the build instinct, and we're upfront about cases where building in-house is the right call.
With substance a wrapper can't produce. We build your founder's content around how you handle evaluation and drift, your production architecture, benchmarks stated with their conditions, honest failure-mode write-ups and a clear data and IP posture. The test is whether another ML engineer reads it and thinks this person has shipped this. That's what changes the tone of the first call.
Leading signals, such as target accounts engaging and inbound replies, generally appear within a month or two. Demand-touched pipeline tends to surface around months three to six. Some of the payoff waits for a trigger, like a failed build or a new Head of AI, maybe two quarters out. Evaluation, PoC and security review also stretch the close well past a typical SaaS sale.
Less than most founders expect. A senior marketer leads, and our writers and specialists in SEO, AI search and paid handle production. Your founder or founding engineer joins recorded sessions and reviews drafts for technical accuracy. We write, refresh, run webinars, distribute and report, so the program keeps moving in weeks when your founder is heads-down on client delivery.
They cover three moments with one buyer. Demand gen builds credibility before anyone searches. SEO ranks you for the implementation and build-vs-buy searches they run while scoping. AI search reaches the buyers who ask ChatGPT, Claude or Perplexity for the best companies to build a RAG system. Being invisible to AI assistants is a bad look for an AI builder, and our AI search clients get recommended 80% of the time.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
