A B2B marketing partner built for software companies.
Strategy before channels, pipeline over vanity metrics, and systems your team can actually operate.
Danylo Fedirko
FounderB2B marketing consultant with 9+ years marketing technical products and services to executive and technical buyers.
Through XQL, has partnered with 60+ B2B tech companies. Within a year, drove Relevant from 3,000 to 50,000 monthly organic visits and 70+ leads per month — and the team has generated over $30M in CRM-tracked, marketing-led revenue.
Strategy before channels
No SEO, ABM, or LinkedIn campaign compensates for an unclear ICP and positioning.
Pipeline over vanity metrics
Traffic, impressions, and followers matter only when they connect to revenue.
Systems your team can operate
We build operating models you own, not dependency traps.
B2B tech specialization
Software sales cycles, technical services, and buying committees need category-specific experience.
From audit to compounding pipeline.
Diagnose
Week 1-2Search, CRM, ICP, content, and technical audit to find the real growth constraints.
Architect
Week 3-4Content architecture, priority service pages, keyword clusters, and conversion tracking.
Build
Month 2-3Execute content, service pages, technical fixes, and a reporting cadence.
Scale
Month 4+Iterate on rankings, leads, SQLs, and pipeline influence, not publishing volume.
What founders and CEOs say.
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
