Need pipeline beyond AE referrals and the AppExchange? We're a demand generation agency for Salesforce consulting partners. We reach the RevOps leader with a poorly adopted org before the crisis hits and report closed implementations in your CRM.
We review recent deals to see how the RevOps sponsor, the IT platform owner and the CFO each shaped the decision, and where an AE referral came in.
In short interviews we pull out the implementation mistakes your founder has cleaned up and the adoption playbook they've built, and turn them into a clear point of view.
We draft LinkedIn posts, webinar decks and newsletter issues in their voice and run them on a weekly schedule. Your architects check technical claims before anything goes live.
We track first-touch, multi-touch and self-reported sources, so organic demand doesn't get swallowed by the last AE referral. Each month's plan follows what produced meetings.
Synebo's MQL-to-SQL conversion rose from 17% to 29% while we ran their SEO and content. For Computools, our AI search work made them a recommended Salesforce partner in the major LLMs, and two $1M enterprise deals closed from ChatGPT.
An AE who routed deals to you for two years moves territory, and the replacement starts from scratch. We build demand you own, so a reshuffle at Salesforce doesn't leave a hole in your quarter.
Many Salesforce buyers are vetting you because a previous partner failed. We write with enough implementation detail to earn a wary RevOps leader's trust, and enough ROI logic for the CFO.
Buyers ask their network, their AE and now ChatGPT who to trust. Founder content and webinars get you talked about in the network, and our AI search work gets you named in the chatbot answers.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Pipeline that doesn't depend on Salesforce choosing to share it. We put your founder or principal architect in front of RevOps sponsors, IT platform owners and CFOs through LinkedIn, webinars and a newsletter. When a rollout stalls or the board asks about CRM ROI, they already know who to call. Every account that engages is tracked into your CRM.
Topics tied to risk. Buyers have already committed to Salesforce, so they want a partner who won't leave them with a failed rollout. Adoption failures, org cleanup after an acquisition, migration playbooks, Data Cloud readiness and Agentforce planning all draw the right people. Generic "benefits of Salesforce" posts mostly attract admins and job seekers.
Salesforce implementation deals often run six to nine months from first awareness to signed SOW. Engagement from target accounts comes first. Pipeline follows as triggers fire in accounts that already know your founder, while the AppExchange and AE channels keep running. We report each stage so you can see progress well before contracts close.
Because both are rented. An AE changes territory, Salesforce shifts co-sell priorities or the AppExchange ranking moves, and a healthy quarter turns into a gap. Keep those channels. Demand generation adds RevOps leaders and platform owners who've read your founder for months and come to you directly.
With the opinions they already have. We interview your founder about implementations they've rescued, the adoption playbook they've built and honest answers like Sales Cloud vs Service Cloud for a manufacturer. A senior marketer on our side shapes that into posts and webinar outlines, and the founder approves each one. Nothing goes out sounding like marketing copy.
They cover different moments. Demand generation builds trust before a buyer looks. SEO wins searches like "Salesforce implementation partner", and AI search gets you named when buyers ask ChatGPT who to hire. Our in-house specialists run both, and we plan all three around the same founder content and proof.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
