Demand generation services for DevOps companies, built for two buyers: the SRE who adopts your tool and the platform lead or CFO who pays for it. We report commercial pipeline separately from GitHub stars and free signups.
We map who adopts your product hands-on and who signs for it, plus the events that start a cycle: an incident, a cloud-cost review, a Kubernetes migration, a new VP of Engineering.
We pick topics your principal engineer can speak to with authority, then plan the talks, posts and teardowns that put them in front of other practitioners.
Weekly posts, a newsletter, executive webinars and repurposed talk clips ship on schedule. Objections from sales calls and community threads decide which topics we cover after that.
Engagement gets tied to accounts and opportunities, free usage stays on its own line, and you see which content moves teams from the free tier to a paid contract.
Engineers in this space dismiss "revolutionary platform" copy in one line. We write specific, runnable content from your engineers' production experience, and they check it before it ships.
Practitioners decide which vendors get a sandbox run. Platform leads and CFOs decide who gets paid. We run engineer content and executive webinars in parallel so both sides know you before the trigger.
Stars, container pulls and free signups look great on a dashboard and aren't revenue. We track signup to usage to closed-won in your CRM, so sales can see which accounts are worth a conversation.
Opsworks, a DevOps company, was showing up in the main AI assistants' answers for a commercial keyword one month into our work. Across our 60+ B2B tech clients, CRM records show $30M+ in revenue led by marketing.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
Two parallel efforts. One earns trust with the engineers who adopt DevOps tools bottom-up, through LinkedIn from your principal engineer, talks, teardowns, podcasts and a newsletter. The other makes sure the platform lead or CFO knows your name before an incident, cost review or re-platform starts a buying cycle, mostly through executive webinars. Everything gets tracked in your CRM, with free adoption kept apart from paid pipeline.
The gap between free and paid. Open-core funnels leak at the upgrade, where SSO, audit logs, RBAC, self-hosting and support SLAs must earn a budget line from someone who never touched the tool. We make that value easy to see for the person who controls spend, aim content at the teams most likely to need it, and track signup to usage to closed-won in your CRM.
It backfires when it looks like gated whitepapers and "revolutionary platform" copy. We don't invent a persona. We take the opinions, ops war stories and lessons your founder or principal engineer already has and turn them into runnable teardowns, fair comparisons and talks in their own voice. The test: would an SRE reading it believe this person has run it in production?
Early traction, like engagement from target engineering accounts, inbound replies and talk or newsletter pickup, usually shows in month one or two. Pipeline you can trace back to demand work tends to reach the CRM between months three and six, as incidents, cost reviews and re-platforms fire. It compounds, so the teams that keep it running past the first quarter see the most from it.
Very little. A senior marketer leads, and XQL's own team (writers plus SEO, AI search and paid specialists) carries out the work. Your founder or principal engineer sits in on recorded conversations and checks drafts for accuracy. We take on the drafting, talk abstracts, webinar logistics, repurposing and reporting, so your engineers spend their time on the product.
Demand gen reaches engineers before something breaks. SEO and AI search take over when they look up a fix or ask ChatGPT for the best tool for the job. Across our clients, AI search has an 80% recommendation success rate. We can run all three with one plan and one report.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
