XQL Group · B2B marketing agency

Account-Based Marketing for Salesforce Consultancies

ABM agency for Salesforce consultancies that want enterprise deals the AE channel won't send. We target orgs with a stalled migration, a CPQ rollout or an Agentforce push, reach RevOps, the architect and the CFO, and track closed revenue.

B2B tech companies worked with
60+
Years marketing to technical & executive buyers
9+
CRM-tracked marketing-led revenue
$30M+
AI Search recommendation success rate
80%
  1. An account split: orgs Salesforce AEs will likely route to partners anyway, and high-fit orgs outside current co-sell priorities that you go after directly.
  2. Trigger-based selection: Data Cloud or Agentforce plans, a new RevOps leader inheriting a messy org, a migration past its go-live date or a CPQ project being scoped.
  3. Committee messaging for the RevOps sponsor, the Salesforce or enterprise architect who runs the security review, and the VP or CFO paying for services on top of licenses.
  4. Rescue-story case studies showing the broken starting point, what you fixed and the integrations (MuleSoft, ERP, CPQ) that stayed live during the work.
  5. An ROI brief for finance that puts a cost on deferring the project: lost pipeline data, low adoption and slipped renewals.
  6. LinkedIn ads by cloud and title, plus personal outreach and small-group sessions for architects and RevOps leaders.
  7. CRM tracking that separates AE-routed deals from ABM-sourced ones, with security review and procurement as their own stages.
How the system works

How we work

  1. Split the market

    We sort your target orgs into those the platform already routes to partners and those it doesn't. Most ABM effort goes to the second group, where nobody is handing out referrals.

  2. Pick the cloud and trigger

    With your practice leads we choose clouds and triggers you've delivered well, such as CPQ rescues or Service Cloud builds, and build the account list around them.

  3. Write for all three buyers

    RevOps sees fixes for problems like theirs. The architect sees how you handle data models, integrations and SSO. The CFO sees what waiting costs. Your team takes the calls.

  4. Track the pipeline you own

    Monthly reports show ABM-sourced accounts, engagement by role and deal stage, kept apart from AE referrals so you know exactly which pipeline is yours.

The XQL difference

Why Salesforce partners pick XQL

  • 01

    We've grown Salesforce consultancies

    Synebo got 500% more SQLs from organic and lifted MQL-to-SQL conversion from 17% to 29%. Noltic ranked 20 of its 25 service pages in Google's top 5. Both are Salesforce consulting firms.

  • 02

    We can get you named by AI assistants

    We got Computools recommended as a Salesforce partner in the major LLMs, and two $1M enterprise deals came from ChatGPT within three months. That work can run beside ABM for the accounts that ask an AI about you.

  • 03

    Less dependence on AE routing

    Referrals rise and fall with Salesforce's co-sell priorities. ABM builds pipeline in the clouds, industries and deal sizes the AE channel overlooks, and that pipeline belongs to you.

  • 04

    We expect skeptical buyers

    Your buyers have heard every certified-partner claim. We lead with specific fixes and integrations, so a RevOps lead who survived a failed rollout reads your outreach as evidence.

Why XQL vs alternatives

XQL vs AppExchange, intent data and SDRs

DimensionTypical approachThe XQL way
AppExchange listing and AE routingPipeline arrives when Salesforce decides to send it, next to other Summit and Crest firms with similar badges.Targets the accounts the platform isn't routing and builds pipeline that doesn't wait on co-sell priorities.
Intent-data subscriptionFlags accounts researching Salesforce topics, then your team has to figure out the trigger, the committee and the message.Picks accounts by cloud and trigger with your practice leads, then runs the plays and the reporting for you.
Hiring a marketer from another partnerBrings ecosystem knowledge but usually works alone, with no paid, content or research support behind them.A full XQL team led by a senior marketer, with Synebo, Noltic and Computools on its record.
Outbound SDR agencyPushes "certified Salesforce partner" sequences that architects delete and RevOps leaders have already had from other firms.Sends fewer, researched messages tied to each org's actual problem, cloud and integrations.
Commercial outcomes

Proof from the same playbook.

Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.

Selected results
  • $10Minbound pipeline per year

    Relevant Software

    Software development company · 3 years
    • $1M revenue/year
    • Cost per MQL & SQL halved

    Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.

    ServicesFractional CMO · SEO · Demand Generation · Paid Ads

  • Senior operators on every account. Never a junior pod.
  • $5.5Mpipeline per year

    Confidential client

    Software development company · 3.5 years
    • 140 SQLs/year
    • $600K SEO revenue

    Ran the full marketing function for 3.5 years: 140 SQLs and ~$600K in revenue per year from SEO alone, plus 10 MQLs/month from LLM recommendations.

    ServicesFractional CMO · SEO · Appointment Funnels

    “Their focus on results and true interest in making things work set them apart.”

    — Content Manager
  • $1.8Minbound pipeline, built from zero

    WeSoftYou

    Software development company · 3 years
    • 100% YoY SQL growth
    • 207% traffic increase

    Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.

    ServicesFractional CMO · SEO · Demand Generation

    “We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”

    — Maksym Petruk, CEO & Founder, WeSoftYou
  • 28.88×return on ad spend

    Intelvision

    Staff augmentation company
    • $240K revenue from Meta
    • 5 deals in 12 months

    Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.

    ServicesMeta Ads · Fractional CMO · AI Search

    “Their expertise and proactiveness have impressed our team.”

    — Yurii Kotula, CEO, Intelvision
  • $2Min deals sourced from ChatGPT

    Computools

    Software development company
    • 2 enterprise deals from LLMs
    • 3-month engagement

    Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.

    ServicesAI Search · Fractional CMO · Meta Ads

    “They operated with the discipline and initiative of an internal senior marketer.”

    — COO, Computools
  • +1,413%organic traffic growth

    DBB Software

    Software development company · 3 years
    • 28 SQLs from zero
    • 3 deals won

    Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.

    ServicesFractional CMO · SEO · AI Search · Meta Ads

    “They defined a clear marketing strategy and established our unique value proposition.”

    — Volodymyr H., COO, DBB Software
  • +500%more SQLs from organic

    Synebo

    Salesforce consulting company
    • 2.73× organic traffic
    • MQL→SQL 17% → 29%

    Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.

    ServicesSEO · Content Marketing

    “We have started receiving our first inbound requests.”

    — Anna Senchenko, Marketing Lead, Synebo
  • 2×more clients in 2024 vs 2023

    Cieden

    Product design agency · 9 months
    • 133% more SQLs/month
    • 2.4× organic traffic

    Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.

    ServicesSEO · Fractional CMO

  • 80%of service pages in Google's top 5

    Noltic

    Salesforce consulting company · 9 months
    • 20/25 pages top 5
    • First SEO deals closed

    Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.

    ServicesSEO · Fractional CMO · Content Marketing

    “XQL Group's marketing expertise is a hallmark of the engagement.”

    — Anna Riabushenko, Head of Marketing, Noltic
  • 2,000monthly organic visitors, from zero

    Artkai

    Software development company · 9 months
    • DR 27 → 44
    • 50+ leads generated

    Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.

    ServicesSEO

    “Their subject matter expertise is highly impressive.”

    — Kos Chekanov, CEO & Founder, Artkai
  • 15×AI-assistant traffic growth

    Gapsy Studio

    Design agency · 3 months
    • +70% Google clicks
    • First SQLs from SEO

    After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.

    ServicesSEO · AI Search

  • 104appointments from paid

    Kitrum

    Software development company
    • 466 leads
    • $25.79 cost per lead

    Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.

    ServicesAppointment Funnels · Meta Ads

    “They've brought structure, strong execution, and constant initiative.”

    — Lead of Marketing, Kitrum
  • $840customer acquisition cost

    Split Development

    Shopify development agency
    • 66 leads at $38 CPL
    • 3 deals in 4 months

    Built paid funnels from scratch. $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.

    ServicesMeta Ads · Fractional CMO

  • 4 clientswon in the first 3 months

    Hoverla Soft

    Software development company · 3 months
    • Marketing built from zero
    • ABM + social selling

    Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.

    ServicesFractional CMO · ABM · LinkedIn

    “Their ability to combine strategic vision with hands-on execution was particularly valuable.”

    — CEO, Hoverla Soft
  • 1 dealclosed in a single month

    SolarSpark

    Game development studio · 1 month
    • Recommended by LLMs
    • 2 commercial keywords

    Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.

    ServicesAI Search · AEO/GEO · Website

    “They knew how to approach AI search practically, not just in theory.”

    — CEO, SolarSpark
  • 100%AI-search placement success

    Baytech Consulting

    Software development company
    • 3 keywords, all LLMs
    • Deal from paid funnels

    Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.

    ServicesAI Search · Appointment Funnels

    “What impressed us most was their deep specialization with software development companies.”

    — Partner, Baytech Consulting
  • #1AI recommendation in one month

    Opsworks

    DevOps company · 1 month
    • Recommended by major LLMs
    • 1 commercial keyword

    Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.

    ServicesAI Search · AEO/GEO

  • 6 SQLsin year one, from scratch

    HBM

    B2B tech company · 1 year
    • 75 leads
    • 22 MQLs

    Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.

    ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search

  • 3 opportunitiesin two months from ABM

    Riseapps

    Healthcare software company · 2 months
    • 13 ICP calls
    • 2-month sprint

    A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.

    ServicesABM

  • $34per booked intro call

    Gointeger

    Shopify development agency
    • Positioning + website
    • Booked-call funnel

    Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.

    ServicesAppointment Funnels · Positioning · Website

  • $123per qualified ICP call

    Omisoft

    Software development company
    • 76 leads
    • 34 appointments

    A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.

    ServicesAppointment Funnels · Meta Ads

  • 2 dealsfrom $42 leads

    Rizz Group

    AI video production company
    • $42.34 CPL
    • $1,482 spend

    Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.

    ServicesAppointment Funnels · Meta Ads

  • Your case could be next.

    Browse the full set of SEO and paid outcomes we’ve engineered.

    See all case studies
Client signal

What B2B tech founders and CEOs say

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Maksym PetrukCEO & Founder, WeSoftYou
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
Kos ChekanovCEO & Founder, Artkai
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Yurii KotulaCEO, Intelvision
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
Anna SenchenkoMarketing Lead, Synebo
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Volodymyr H.COO, DBB Software
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
Anna RiabushenkoHead of Marketing, Noltic
They were not just talking about AI search in theory; they knew how to approach it practically.
SolarSparkCEO
What impressed us most was their deep specialization in working with software development companies.
Baytech ConsultingPartner
They've brought structure, strong execution, and constant initiative to improve outcomes.
KitrumLead of Marketing
They operated with the discipline and initiative of an internal senior marketer.
ComputoolsCOO
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Hoverla SoftCEO
Their focus on results and true interest in making things work set them apart.
InoxoftContent Manager
XQL Group's project management was exemplary.
EcrivioHead of Operations
The quality of their work is consistently high.
DataPlumbersFounder
FAQ

Questions about this service.

More questions?

Bring your growth constraint to a call and leave with a plan.

Book a strategy call

We agree with you which orgs to pursue, find out who has a say at each one, and keep working each account until it engages or drops off the list. For a Salesforce partner the main step is separating orgs that Salesforce AEs will route anyway from high-fit ones they won't. ABM goes after the second group with cloud-specific proof, and every account's progress shows up in your CRM.

Orgs with a live trigger in a cloud you know well. Strong triggers include a Data Cloud or Agentforce initiative, a new RevOps leader inheriting a messy org, a migration that missed its go-live, a CPQ project the sales team rejected, or a Service Cloud build being scoped. Add filters for industry, org complexity and minimum deal size. A plain list of Salesforce licensees is far too wide.

Salesforce implementation deals often take six to nine months and pass through several people plus procurement, so plan on about two quarters before ABM-sourced deals close. Earlier signs are engaged accounts and meetings, which we report monthly. AI search can move faster: for Computools, two $1M enterprise deals came from ChatGPT within a three-month engagement.

We make the past failure the topic. A RevOps lead who inherited a broken org wants to see you've fixed one like it: same cloud, similar integrations, a similar mess at the start. So account content leads with rescue stories and specific technical choices. The architect gets your approach to data models, SSO and audit logs before the security review asks for it.

Yes. ABM rewards focus more than headcount. A small firm can run one-to-one plays on a handful of accounts and one-to-few plays across a cloud or industry cluster, on the CRM it already has. A senior marketer at XQL runs the program with our in-house specialists, and your architects only step in for technical review and calls.

Yes, they reinforce each other. SEO and AI search bring in orgs already looking for help, which is how Synebo got 500% more SQLs from organic. ABM chases the accounts that aren't looking yet but should be. When a target account looks you up after an ABM touch, it finds pages and AI answers that back up what we sent. You see all of it in one account view.

Ready when you are

Let's talk.

Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.

Danylo FedirkoFounder

For B2B tech companies selling complex expertise to serious buyers.

B2B tech clients
60+
Revenue generated
$30M+
Danylo Fedirko, Founder of XQL Group
Danylo FedirkoFounder, XQL Group
Let’s talk

Book a call with me.

I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.

30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.

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