We run account-based marketing for IT consulting firms that lose shortlists to bigger names. We target accounts where a transformation is forming, arm your sponsor for the CFO and procurement, and report revenue by account.
We agree with your principals which practice areas and engagement sizes to push, then select accounts showing transformation signals. Accounts locked into an incumbent SI with no way in get dropped early.
Consulting skill is hard to see from outside. We turn your principals' thinking into content and case summaries a sponsor can forward and a CFO can skim before a meeting.
Sponsor, economic buyer and procurement each get material for the question they're asking. Your principals take the meetings, briefed on what each contact has already read.
We report account engagement, shortlist positions and pipeline every month, and refresh the list as transformations start, stall or go to someone else.
Boards like big logos because a big logo feels safe. We build third-party proof, references and a sharp point of view so your sponsor can defend picking a smaller, more senior firm.
Your buyers pay for senior judgment, so a senior marketer leads your program and writes or reviews everything that goes to a CIO or CFO.
Principals are your best sellers and your scarcest resource. We do the research, writing and targeting, so their hours go into meetings with accounts that are already engaged.
Clients' CRMs show $30M+ in marketing-led revenue from our work over 9+ years. You'll see account progress and pipeline monthly, which keeps the program funded through a long cycle.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It's a focused program aimed at a short list of companies where a transformation is starting. We map who decides, from the technology sponsor to the CFO and procurement, and give each of them a reason to trust your firm before the shortlist is set. Your principals hold the conversations. We handle research, content, ads and tracking, and report progress by account.
As many as your principals can follow up on properly. That's usually a small one-to-one tier plus a larger one-to-few group. Choose on fit with your practice areas, engagement size and signs that a modernization or advisory need is forming. Skip accounts where an incumbent SI has the work locked up, however good the logo would look on your site.
Account engagement comes first, then sales conversations as the plays land. Signed engagements follow your cycle. When we ran a two-month ABM campaign for Riseapps, a healthcare software company, it booked 13 ICP calls and opened three opportunities. Consulting deals take longer to sign. So we report committee coverage and pipeline monthly, which shows progress long before the contract.
Sometimes. The big-SI logo wins when the committee has nothing else to go on. ABM gives them something: references from similar companies, a point of view from your principals and evidence that the senior people who pitch will do the work. We get that in front of the CFO and procurement early, so your sponsor isn't defending you alone.
A senior marketer owns it, from account selection to monthly reviews, with our in-house writers, ad specialists and researchers doing the hands-on work. Your principals contribute ideas for point-of-view content and take meetings. We interview them, write the drafts and handle the rest, so their input usually comes down to a short call per piece.
They fit well. Thought leadership from your principals gives ABM something worth sending, and ABM points that content at named accounts. If you don't have a marketing lead, our fractional CMO service can own the wider plan, with ABM as one channel inside it. You can start with ABM and thought leadership together and add other channels later.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
