Account-based marketing for enterprise software vendors that sell into a few thousand named accounts. We reach the CFO, architects, security and procurement before the RFP, help your champion build the business case, and report closed-won by account.
We list every account that fits your ICP, often a few hundred to a few thousand worldwide, then tier them by deal size, incumbent contract timing and the executive access you already have.
With your sales team and deal desk we work out why each tier would switch, what staying with the incumbent costs them, and what each committee role needs to see.
Ads, content and sales outreach run in sequence across the committee. We flag to your AEs when someone new inside a target account engages, with notes on what they read.
Every month we report which accounts moved, which roles engaged and where deals sit in security, procurement or legal. Accounts that show no movement after a full cycle get swapped out.
Enterprise deals often run 9 to 18 months. We report account progress monthly, so marketing doesn't look like a cost center halfway through a deal that's still alive in procurement.
Your toughest rival is usually the incumbent contract and the champion who signed it. We build content that puts a number on the cost of staying put, for the CFO and the finance team doing the math.
We run the program on the CRM, LinkedIn and data you already have. You can add an intent platform later if your account count justifies it, but you don't need one on day one.
Our 9+ years with 60+ B2B tech clients include $30M+ in CRM-tracked, marketing-led revenue. Riseapps, a healthcare software company, got 13 ICP conversations and three opportunities from a two-month ABM campaign.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We work as an extension of your revenue team on a fixed list of named accounts. Together with sales we choose the accounts, map their committees and build the proof each role needs. Then we run ads, content and outreach in sequence and report account progress in your CRM. Your AEs own the relationships, and the rest of the committee already knows your name when they call.
Fewer than most teams expect. We tier a short list for one-to-one work, where deal size justifies custom content, then a larger one-to-few band grouped by trigger, such as accounts whose incumbent contract renews around the same time. The rest of your universe gets lighter one-to-many coverage. The right size depends on deal value and how many accounts your AEs can actually work.
Engagement shows up first, then meetings, then opportunities. With a 9 to 18 month cycle, we judge the first two quarters on committee coverage and meetings booked, and closed-won later. Your monthly report shows which named accounts are moving well before any contract does, so you can tell early whether the list and the message are working.
It can help, because those stalls usually come from people nobody prepared. We reach security, procurement and finance before they're formally involved, with a security pack, references at your buyer's scale and a TCO model your champion can share. Then we track those review stages in your CRM, so you can see which accounts stall where and close the right gap.
A senior marketer runs the program and joins your pipeline reviews. In-house specialists handle LinkedIn and display ads, content and account research. On your side we need a sales lead to agree the account list and a product or solutions person to check technical content. Anything written for a CFO or an enterprise architect gets the senior marketer's review before it goes out.
ABM sits on top of them. Demand gen keeps filling the funnel with buyers who raise their hand. Events and webinars become plays inside the ABM program, with invites aimed at named committees. If your reps need the business case and objection answers packaged for live deals, our sales enablement service can run alongside.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
