$840customer acquisition cost
Split Development
Built paid funnels from scratch — $2,522 in ad spend returned 3 signed clients and 66 leads at $38 CPL in under 4 months.
- 66 leads at $38 CPL
- 3 deals in 4 months
Service · Appointment Funnels for CRM Consultancies
Appointment funnels for CRM consultancies that need booked implementation calls, not a feed of admins who will never buy a project.
Paid acquisition that books qualified Salesforce, HubSpot, and Dynamics implementation and migration conversations — gated to companies with real platform pain and budget, then tracked to closed-won in your own CRM.
- B2B tech companies worked with
- 60+
- Years marketing to technical & executive buyers
- 9+
- CRM-tracked marketing-led revenue
- $30M+
- AI Search recommendation success rate
- 80%
- ICP definition by platform (Salesforce, HubSpot, Dynamics, Zoho) and by buying trigger (migration, failed implementation, scaling, integration).
- An offer and lead magnet built around implementation risk and platform decisions, not a generic discovery call.
- Paid LinkedIn and paid search campaigns targeting RevOps, ops, and sales-leadership buyers at fit companies.
- A qualification gate (company size, platform, project intent, timeline) that screens out admins and free-advice seekers before they book.
- A booking flow wired directly into your calendar and CRM with the context your team needs to run the call.
- Disqualification logic and routing so SDR time goes only to accepted, in-budget conversations.
- Creative and landing pages that speak to implementation outcomes, migration safety, and delivery credibility.
- Weekly spend, cost-per-accepted-call, and pipeline reporting tied to CRM outcomes.
How the system works
How the system works
Diagnose the market
We map your strongest platform niches, the buying triggers behind real projects, and where unqualified demand currently leaks into your funnel.
Compare against known B2B tech patterns
We benchmark your offer and targeting against what has booked qualified implementation calls for comparable technical-services firms.
Choose the right growth path
We decide the platform focus, channel mix, offer, and qualification gates that fit your delivery capacity and deal size — not a one-size funnel.
Build the service system
We launch the campaigns, landing pages, qualification flow, and CRM tracking as one connected appointment-funnel system.
Optimize against CRM and sales feedback
We tune targeting, offer, and gates against accepted-SQL and closed-won data every week so cost-per-real-opportunity falls over time.
The XQL difference
Why XQL runs these funnels differently
- 01
Market memory
We have run paid acquisition for B2B tech services across 60+ companies, including CRM and platform-implementation partners. We know which offers book real migration and implementation calls and which ones attract tire-kickers.
- 02
Faster diagnosis
Instead of testing blind, we start from known patterns: which platform pains (failed rollout, migration, scaling, integration) convert to projects, and which audiences are admins versus economic buyers.
- 03
Smarter channel selection
We sequence paid LinkedIn and paid search against the moments a CRM buyer is actually in-market — a platform change, a leadership change, a stalled implementation — rather than spraying a generic 'book a call' ad.
- 04
Sales feedback loop
Your team tells us which booked calls were real implementation opportunities and which were not, and we tune targeting, offer, and qualification gates against that signal every week.
- 05
CRM attribution
Every booked call is tracked into your CRM by platform, project type, and source, so spend is judged on accepted SQLs and closed implementation revenue — not raw lead volume.
Why XQL vs alternatives
Why XQL vs the alternatives
DimensionTypical approachThe XQL way
Paid-ads agencyOptimizes for cheap leads and click metrics, with no view of which calls became projects.Optimizes for accepted implementation calls and CRM-tracked project revenue.
Generalist marketing agencyRuns the same B2C-style funnel it runs for everyone, blind to platform buying intent.Builds the funnel around CRM-platform pains and the buyers who fund implementation.
FreelancerCan launch ads but has no qualification system or sales feedback loop.Pairs channel execution with qualification gating and a weekly sales loop.
In-house marketerOften a generalist stretched across the whole funnel with limited paid-acquisition depth.Adds senior paid-acquisition execution and a proven qualification playbook.
Directory / partner listingsDeliver sporadic, low-intent inquiries you cannot control or measure.Delivers a controllable, measurable flow of qualified implementation conversations.
Commercial outcomes
Proof from the same playbook.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Selected results
Senior operators on every account. Never a junior pod.- 28.88×return on ad spend
Intelvision
Took a referral-only firm to a real new-business engine — 5 deals and $240K revenue from Meta in a year, plus 2–4 SQLs/month from ChatGPT.
- $240K revenue from Meta
- 5 deals in 12 months
Client signal
What B2B tech founders and CEOs say
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
FAQ
Questions about this service.
We gate the booking flow on company size, platform, and project intent, and we target paid campaigns at ops and sales-leadership buyers rather than individual admins. Unqualified inquiries are screened out before they reach your calendar.
Yes — when they optimize for accepted conversations, not cheap leads. For high-ticket platform work the goal is a small number of qualified, in-budget calls, which is exactly what we tune the system toward.
We work across Salesforce, HubSpot, Microsoft Dynamics, and similar ecosystems. We typically concentrate spend on the one or two platforms where your delivery is strongest and the buying intent is clearest.
Most engagements produce booked, qualified calls within the first several weeks of launch, with cost-per-accepted-call improving as targeting and qualification gates tighten against your sales feedback.
Every booked call is tracked into your CRM with source, platform, and project type, so we report on accepted SQLs, opportunities, and closed implementation revenue — not vanity lead counts.
Yes. Paid appointment funnels are designed to add a controllable, measurable channel on top of referrals and directory listings, which are valuable but sporadic and hard to scale.
Ready when you are
Let's talk.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
Danylo FedirkoFounder
For B2B tech companies selling complex expertise to serious buyers.
- B2B tech clients
- 60+
- Revenue generated
- $30M+
