An ABM agency for IT outsourcing companies tired of competing on rate cards. We find companies deciding whether to build, outstaff or outsource, win over the CTO, the COO and vendor management, and track each account to a signed MSA.
We work with your sales and delivery leads to find accounts facing a build-or-outsource choice right now, then filter by region, tech stack and minimum deal size.
Before any outreach we pin down what you can prove that rivals can't: a domain, a delivery model or how long your engineers stay. Rates come up later, on your terms.
Most campaigns stop at the CTO. We also reach procurement and security with the documents they'll ask for, so you're on the preferred list before the RFP thins it.
Each month we go over account movement with sales and delivery. Accounts that decided to hire in-house come off the list, and senior engineers only join calls with accounts that are warming.
Software development companies are the largest group in our case studies. Hoverla Soft's ABM and social selling launch brought four new clients in three months, and Kitrum booked 104 sales appointments from paid.
Buyers assume a senior CV hides a junior engineer. We build content that shows your vetting, leveling and team stability, so the first call starts from trust.
Vendor management exists to cut the supplier list. We prepare your security answers, references and MSA material early, and track procurement as its own stage in your CRM.
You don't need a large sales team or ABM software. We run lean programs on the CRM and channels you have, scaled to the number of accounts your senior people can work.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
It starts with a list of companies close to a build-or-outsource decision, then markets to everyone who has a say. The CTO, the economic buyer and vendor management each get their own message, plus proof that answers the body-shop doubt. We run the ads, content and outreach plan, and track each account in your CRM until it signs or drops out.
Mostly into research and proof. Account research, case studies with named team leads and procurement-ready material do more for an outsourcing deal than wide ad reach. Paid spend goes to LinkedIn targeting of the exact titles at named accounts. Budget scales with your average contract value and the number of accounts your team can follow up on.
First meetings can come fast when you start with accounts that already have a trigger. Two months into an ABM campaign with us, healthcare software company Riseapps had 13 calls with ICP accounts and three open opportunities. Signed MSAs take longer because procurement and security reviews add time, so we report on accounts and meetings each month while those run.
Stop leading with those claims, because buyers hear them as a rate card. We find what you can prove: a domain you know well, a delivery model, or how long your engineers stay on one client. ABM then puts that proof in front of the specific companies that care about it. A tailored first line on a generic pitch still reads as generic.
XQL does the marketing work under a senior marketer, with in-house specialists for ads, content and research. Your delivery leads review technical content and join calls with accounts that are ready. We agree handoff rules early, so senior engineers aren't pulled into conversations with accounts that are only browsing.
They cover different ground. SEO and AI search catch buyers researching outsourcing on their own. Appointment funnels book calls with companies already shopping for a provider. ABM goes after the larger accounts you've picked and won't wait for. We track all three in your CRM, so you can compare cost and deal size by channel.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
