ABM services for DevOps companies whose best accounts already run the free tier. We find adopting teams in your usage data, reach the VP or CFO who'd sign, and report which accounts convert to paid contracts.
We start with your product and adoption data to find companies already proving you out. A firmographic wishlist of accounts that have never run the tool comes last, if it comes at all.
The engineer who adopted you has no budget. The VP who pays has never opened the docs. We name both at every account, along with the security and procurement people who can slow things down.
Engineers get substance that helps them make the case internally. The economic buyer gets the consolidation and TCO argument. Nobody who already runs your tool gets a cold intro.
Each cycle we check which accounts deepened usage, which threads warmed, and what came up on calls, like 'we already use the free version.' Then we adjust targets and messaging.
Third-party intent tools can't see who runs your product. Your own usage data can, and for a DevOps tool it's the strongest signal you have for which accounts will sign.
Messaging an SRE who already runs your tool like a cold prospect insults the person carrying you internally. We treat the champion as an ally to equip and aim the pitch at the buyer who hasn't used it.
Open-core funnels leak where SSO, RBAC, audit logs and support SLAs have to justify a budget line. If that boundary is blurry, we'll tell you before running a single play.
Stars and signups look great in a report and pay nothing. We keep them on their own line and report converted accounts. Across 60+ B2B tech companies, this kind of reporting has tracked $30M+ in marketing-led revenue.
Strategy first, channels second, sales feedback always. We measure by the qualified demand and revenue we can trace back inside the CRM.
Our founder led their marketing as Head of Marketing, running a 7-person team across SEO, demand gen, and paid, with $1M/year in marketing revenue. Re-engaged in 2026 and halved cost per MQL and SQL.
ServicesFractional CMO · SEO · Demand Generation · Paid Ads
Senior operators on every account. Never a junior pod.
Rebuilt inbound from scratch: 100% YoY SQL growth, 207% more traffic, domain rating from 12 to 45, and 141 articles shipped.
ServicesFractional CMO · SEO · Demand Generation
“We've seen a 207% increase in web traffic and our domain rating improved from 12 to 45.”
Took a referral-only firm to a real new-business engine: 5 deals and $240K revenue from Meta in a year, plus 2 to 4 SQLs/month from ChatGPT.
ServicesMeta Ads · Fractional CMO · AI Search
“Their expertise and proactiveness have impressed our team.”
Positioned them as the recommended Salesforce partner inside the major LLMs. Two $1M enterprise deals closed from ChatGPT in a 3-month engagement.
ServicesAI Search · Fractional CMO · Meta Ads
“They operated with the discipline and initiative of an internal senior marketer.”
Built the marketing function from zero (website, SEO, paid, AI search), growing monthly clicks from 166 to 2,513 and winning 3 enterprise deals.
ServicesFractional CMO · SEO · AI Search · Meta Ads
“They defined a clear marketing strategy and established our unique value proposition.”
Turned Salesforce-niche SEO into a deal channel: 2.73× traffic and MQL-to-SQL conversion up from 17% to 29%.
ServicesSEO · Content Marketing
“We have started receiving our first inbound requests.”
Restructured the marketing team and shifted to lead-driving SEO, doubling client count and growing SQLs 133% in nine months.
ServicesSEO · Fractional CMO
Switched them from brand-awareness content to lead-driving SEO. 20 of 25 service pages ranked top 5 and the first deals closed from organic.
ServicesSEO · Fractional CMO · Content Marketing
“XQL Group's marketing expertise is a hallmark of the engagement.”
Stood up SEO as a new acquisition channel: domain rating 27 to 44, 50+ leads, and 88 articles in nine months.
ServicesSEO
“Their subject matter expertise is highly impressive.”
After six months of zero results from another agency, we delivered +70% Google clicks and grew AI-assistant traffic from 10 to 154/month in three months, plus the first SQLs from SEO.
ServicesSEO · AI Search
Meta appointment funnels at scale: 466 leads and over 100 booked sales conversations from a single paid channel.
ServicesAppointment Funnels · Meta Ads
“They've brought structure, strong execution, and constant initiative.”
Set up marketing from zero: positioning, website, LinkedIn social selling, and an ABM campaign that landed four new clients fast.
ServicesFractional CMO · ABM · LinkedIn
“Their ability to combine strategic vision with hands-on execution was particularly valuable.”
Positioned a small studio in a niche AI-search category. LLMs recommend them for 2 commercial keywords, and they landed a big client within a month.
ServicesAI Search · AEO/GEO · Website
“They knew how to approach AI search practically, not just in theory.”
Recommended by every major AI assistant for 3 commercial keywords, plus a deal closed from Meta appointment funnels.
ServicesAI Search · Appointment Funnels
“What impressed us most was their deep specialization with software development companies.”
Positioned for an important commercial keyword and recommended by the major AI assistants within a single month.
ServicesAI Search · AEO/GEO
Took over marketing as their agency after an unsuccessful in-house run. GTM strategy, paid funnels, AI search, and LinkedIn delivered 75 leads and the first qualified pipeline.
ServicesFractional CMO · GTM Strategy · Appointment Funnels · AI Search
A targeted ABM campaign booked 13 conversations with ICP accounts and opened three opportunities in two months.
ServicesABM
Repositioned the agency, revamped the site, and built appointment funnels that booked qualified intro calls at just $34 each.
ServicesAppointment Funnels · Positioning · Website
A custom AI-assistant paid funnel produced 76 leads and 34 booked appointments at $123 per call with an ICP.
ServicesAppointment Funnels · Meta Ads
Meta appointment funnels delivered 35 leads at a $42 CPL and closed two deals on modest spend.
ServicesAppointment Funnels · Meta Ads
Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.
Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.
XQL Group's efforts have resulted in 44 leads from paid campaigns and improved web traffic from Germany by 5x. The team is responsive, quickly surfaces issues, and communicates regularly through chats and virtual meetings. Their expertise and proactiveness have impressed our team.
Organic traffic has increased by 10–15% each month, and we have started receiving our first inbound requests. XQL Group's optimization tips have also helped improve keyword rankings, and internal stakeholders are impressed with the team's collaborative approach.
XQL Group has successfully defined a clear marketing strategy and established our company's unique value proposition. The team has also helped hire critical specialists for our marketing team. They are communicative and organized, and their expertise in the tech industry is impressive.
Thanks to XQL Group's efforts, we have defined our marketing strategy and hired key developers for our website. The team has launched retargeting campaigns on LinkedIn and developed a strong content marketing strategy. XQL Group's marketing expertise is a hallmark of the engagement.
They were not just talking about AI search in theory; they knew how to approach it practically.
What impressed us most was their deep specialization in working with software development companies.
They've brought structure, strong execution, and constant initiative to improve outcomes.
They operated with the discipline and initiative of an internal senior marketer.
Their ability to combine strategic vision with hands-on execution was particularly valuable.
Their focus on results and true interest in making things work set them apart.
XQL Group's project management was exemplary.
The quality of their work is consistently high.
We turn scattered free adoption into enterprise deals. We find accounts where engineers already run your tool, map the committee up to the person who controls spend, equip the champion, and build the business case for the buyer. Adoption, engagement and revenue are then tracked per account in your CRM, which shows which adopting accounts are turning into contracts.
Start with the ones already proving you out: free-tier teams, active trials, repeated container pulls, several seats in one organization, or a team at a usage or feature ceiling. Add fit and your minimum deal size. Accounts where adoption is deepest and an economic buyer is reachable go one-to-one, and shared usage patterns become one-to-few clusters.
Accounts already running your tool skip the awareness stage, so they tend to move first. In early cycles you'll see more of each committee engage and usage-heavy accounts reach an enterprise conversation. Revenue follows your sales cycle, and we report adoption-to-pipeline conversion account by account so a wall of signups can't pass for progress.
It would if we ran it as cold outbound. We don't message practitioners like strangers. They get depth on their stack, honest comparisons, and self-hosting and security answers, the kind of material that helps them argue for the paid tier. The persuasion goes to the economic buyer, who hasn't used the tool and needs the business case.
Senior marketers lead it, with XQL's content and paid specialists running production. Your AEs, sales engineers and DevRel team help build the list and committee maps and check technical content. We review each cycle with them, because they're the people who know which accounts are real.
Yes, because they cover different stages. SEO and AI search send engineers to your docs and free tier. ABM then focuses on the target companies among them and builds the enterprise deal. For Opsworks, a DevOps company, our AI search work got them recommended by the major AI assistants for a commercial keyword within one month. Running both keeps adoption and pipeline connected.
Bring your offer, channels, and revenue goals. We'll show you where the biggest growth constraint is and what to build next.
For B2B tech companies selling complex expertise to serious buyers.
I’m Danylo, founder of XQL. For 9+ years I’ve helped B2B tech companies turn technical expertise into pipeline — 60+ clients and $30M+ in CRM-tracked revenue.
30 minutes. Bring your offer, channels, and revenue goals, and I’ll come with a read on where your biggest growth constraint is and what to build next.
