Consulting

B2B Marketing Consulting for Software Development & IT Service Companies

B2B marketing consulting for software development companies that need clarity—not campaigns. We've worked with 40+ dev shops, IT outsourcing firms, and tech consultancies to identify and solve their most pressing marketing bottlenecks: unclear positioning, weak lead flow, misaligned ICPs, or underperforming channels.

This is a strategic, diagnostic consultation designed to remove friction, sharpen focus, and help you make smarter, faster decisions about your growth.

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Core expert

Danylo Fedirko

Our clients

Founder of XQL Group and core expert

Danylo Fedirko

Inbound marketing consultant with 10 years of experience in marketing. Worked with more than 40 IT outsourcing companies.

Within a year, drove Relevant to 50,000 traffic and 70+ monthly leads. Generated over $10,000,000 in pipeline value in a year.

Companies have worked with us

40 +

Satisfied students who have completed our IT marketing course

250 +

Pipeline generated for clients

$

20 m+

Record pipeline generated in one year for 1 client

$

10 m+

Companies have worked with me

Satisfied students who have completed the course

150

Opportunities generated for clients

$20

Приносив мій маркетинг за рік в лідах

$10

Who is it for?

Custom software development firms with <$10M in revenue seeking to establish a predictable growth engine.

IT outsourcing and nearshore/offshore vendors struggling to move beyond referrals and price-based competition.

Tech consulting and boutique product firms with high technical credibility but weak market visibility.

Founder-led sales organizations with no formal marketing function or with a single overloaded marketer.

CONTACTS

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FAQ

What is B2B marketing consulting for software development companies?

B2B marketing consulting for software development companies is a strategic advisory service focused on solving high-impact growth problems—such as ineffective lead generation, poor messaging, lack of positioning, or underutilized channels. It’s not about managing campaigns or writing blog posts. It’s about helping dev shops, IT outsourcing firms, and product engineering teams make smarter marketing decisions that lead to real pipeline and revenue.

2. How is this different from hiring a marketing agency or freelancer?

Agencies often jump straight into execution—running ads, producing content, or launching email campaigns—without addressing underlying issues like unclear ICPs, undifferentiated messaging, or inefficient funnels. Our consulting focuses first on diagnosing what’s broken or missing in your go-to-market system, and only then advising on how to fix it. You leave with a roadmap and clarity—not a bunch of disconnected tactics.

Who typically benefits from B2B marketing consulting?

This consulting is ideal for:
- Custom software development firms <$10M in revenue
- IT outsourcing and nearshore/offshore companies
- Boutique dev shops and technical consultancies
- Teams without senior marketing leadership
- Founders who need clarity before investing in outbound, SEO, or paid media

What kinds of problems do you help solve?

We help solve issues like:
- “We don’t know who our ideal clients really are.”
- “Our website traffic is fine but no one’s converting.”
- “We keep getting low-quality leads from Clutch or Upwork.”
- “Our sales team says marketing isn’t delivering.”
- “We’ve tried content, outbound, LinkedIn—but nothing sticks.”
- “We don’t have a real marketing strategy, just scattered activity.”