B2B Marketing Agency for Software Companies

We offer strategic marketing advisory and channel execution for software companies with high ACV and long sales cycles.

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Our clients

InoxoftRelevantRiseappsDevCom

Strategic marketing advisory at the core

We bring data-driven insights and decades of experience to focus and structure your strategy, enhance your marketing team’s efficiency, and help you stand out in a saturated market.

Fractional CMO

Get marketing leadership and operational management.

- Executive-level strategy
- Team management
- Cross-functional alignment
- KPIs and reporting
GTM Strategy & Core Elements

Set a roadmap to market dominance with essential GTM elements.

- ICP development
- Value proposition and positioning
- Channel mix planning
- Marketing strategy & plan

We also execute all of that

To deliver the quality and impact our clients expect, we built an in-house execution team that adheres to our principles, meets our quality standards, and has a deep understanding of B2B.

Demand Generation

Educate your audience, build trust, and make them want your service.

- Organic social
- Paid social
- Thought leadership
- Personal brands
- Webinars & podcasts
Demand Capture

Be visible to those looking for your service and convert them.

- SEO
- PPC
- Listings
- Retargeting
- ABM
FOUNDER OF XQL Group

Danylo Fedirko

B2B marketing consultant with 10 years of experience in marketing and 8 years in tech marketing. Worked with more than 30 IT outsourcing companies.

Within a year, drove Relevant to 50,000 traffic and 70+ monthly leads. Generated over $10,000,000 in pipeline value in a year.

LinkedIn

Our results for software dev companies

In 9 months:

- 40% traffic growth purely on content update
- 133% SQL/month growth

In 6 months:

- from 3000 to 50 000 organic traffic
- 70 leads/month

In 2 years:

- $1m revenue/year from SEO

In 9 months:

- 4x organic traffic
- 50+ leads generated
- 3 services pages in top 3

In 7 months:

- 5.5x organic traffic
- from 0-1 to 2-3 SQLs/month

Traffic recovery

- from 7k to 10K organic traffic/month
- $400k revenue/year from SEO and growing

Companies have worked with us

30

+

CEOs and marketers who have completed our courses

200

+

Marketing-sourced pipeline generated for clients

$

20

m+

Record marketing-sourced pipeline generated in 1 year for 1 client

$

10

m+

20
+

Companies have worked with me

150
+

Satisfied students who have completed the course

$20
m+

Total opportunities generated for clients

$10
m+

Opportunities generated in one year

Pricing

Core offers

Explore our main packages for B2B tech companies.

Fractional CMO

Get a marketing strategy for the next year, plan budged, build a team and get our management as long as you need it.

Starting at $5000/mo.
Book a strategy callLearn more

SEO

Unlock the potential of your website with our strategic SEO services, prioritizing quality leads and sustainable growth.

Starting at $1500/mo.
Book a strategy callLearn more

Marketing Audit

Let us examine your marketing materials, website, design, copy, SEO performance and adjust your activities for you to get better results faster.

Starting at $1000
Book a strategy call

ABM Campaign

Target your dream clients in a specific niche, building lasting relationships and content around it.

Starting at $2000/mo.
Book a call

Consulting

Stop doing the guesswork. Get answers to your urging questions.

$300/h
Book a call

What our clients have to say 👇🏻

Thanks to XQL Group's efforts, we've seen a 207% increase in web traffic and an improvement in domain rating from 12 to 45. The team has successfully optimized our SEO strategy and gained around 160 backlinks. Overall, they're responsive and thorough in their project management.

Maksym Petruk
CEO & Founder, WeSoftYou Inc.

I reached out to Danylo for consultation on launching webinars for our IT company. Danylo explained everything in great detail, answered our questions, and after the call, he sent us a file with an action plan and various helpful information. I am more than satisfied and can highly recommend Danylo as an excellent specialist.

Marta Cheryba
Head of Marketing at DeepInspire

Since working with XQL Group, our domain rating has improved from 27 to 44. In addition, we've seen a 15% increase in monthly traffic within nine months. The team completes work on time and within the agreed budget. Moreover, their subject matter expertise is highly impressive.

Kos Chekanov
CEO & Founder, Artkai

After consultation with Danylo, I maintained only positive emotions. I also received an action plan I will implement in my team. If you are looking for a marketing consultant who, in a non-toxic way, will suggest growth points and blind spots and give a top-level overview of your marketing strategy, then stop your choice on Danylo.

Daria Liapustina (Dubrova)
CMO в компании IntelliSoft

I had a consultation with Danylo, and within one hour, he helped me understand the key priorities of my company's marketing strategy for 2024. He also assisted in figuring out ABM, analytics, and relevant benchmarks, and shared personal career insights. We prioritized marketing channels suitable for my situation and discussed current market trends, demand, and competition. Thank you for systematic approach, attention to my case, and for sharing additional materials after the meeting:) Overall, I highly recommend Danylo as a marketing expert with solid expertise in the tech niche.

Arina Onikiienko
MSc in Management of Innovation and Entrepreneurship

After consultation with Danylo, I maintained only positive emotions. I also received an action plan I will implement in my team. If you are looking for a marketing consultant who, in a non-toxic way, will suggest growth points and blind spots and give a top-level overview of your marketing strategy, then stop your choice on Danylo.

Daria Liapustina (Dubrova)
CMO at IntelliSoft

Данило подав дуже багато корисних матеріалів і ресурсів. Наприклад, я вже активно використовувала в роботі Miro дошку зі структурою сторінок сайту, шаблон контент-плану та шаблон ТЗ для статтей. Хочу подякувати Данилу за високу якість викладу матеріалу, в лекціях немає лишньої  "водички", все по ділу і гарно структуровано.

Khrystyna Yurchyk
Marketing manager at SmartTek

Дуже структурований курс, від А до Я. Для початківця те що треба, а для профі тим паче. Добре те, що ментор іде в ногу з часом та розказує про нові канали просування. Великий плюс в тому, що вже готові всі таблички і формули, які так важливі для маркетологів.

Klymenko Svitlana
CMO at
DefaultValue

Дуже цікавий курс, гарна структура, зрозумілою мовою з прикладами та кейсами.

Yurii Kanunnikov
Digital Marketing Manager | ex CMO in Digital Agency

Якісно продуманий хороший продукт з великою к-тю практичних знань. Отримуєш відповідь швидше, аніж встигаєш сформулювати своє запитання. Гарно зібране інфо, структуровані лекції. Рекомендую!

Uliana Rapava
Marketing Manager at ELITEX

Курс МЕГА крутий! Він унікальний і перший, який зібрав маркетологів саме IT сфери. Все дуже чьотко, по суті, з цифрами і без зайвої води. Ці матеріали насправді безцінні для людей, які тільки починають, для тих, хто зайшов у глухий кут. Можливість доторкнутись до досвіду (error & trial) і не влізати в ці самі помилки - безцінна.

Yulia Darmorez
Marketing manager at Marketing Pot

Єдиний курс на цей момент, де я годинне відео переглядала вдвічі більше. Лекції без водички, переважно про принципи роботи, а не тулзи.  Дякую, Данило, було інсайтно, не зважаючи на те, що за плечима у мене менторинг 12-ти потоків курсу "Business Development, Sales and Marketing".

Ganna Likhman
CEO Companera Agency, Product Marketing Manager, Mentor

Одразу можу сказати що цей найкращий платний курс який я проходив. Данило чітко розклав по поличкам усю складну систему маркетингу, яка після того стала повністю зрозумілою. Найкраще, що дав мені цей курс як джуну з 1 роком досвіду - це розуміння в якому напрямку рухатись та правильний mindset, який дозволяє бачити марктеинг як комплекс і систему, а не окремі таски. Я сумніваюсь, що існує кращий за цей курс boost знань по ІТ маркетингу на українському ринку...

Borys Zorii
Inbound Marketing Manager at NeuroForge GmbH & Co. KG

Курс підійде для CEO компаній, щоб добре розуміти які завдання ставити маркетинг відділу і як оцінювати його роботу. На курсі дуже якісно розкрите питання структури маркетинг команди та бюджету.Для маркетологів курс також дасть розуміння які цілі перед собою ставити, які метрики потрібно відслідковувати та як розподіляти бюджет за каналами.

Emil Trofimiuk
Head of Marketing at ElifTech
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ФОП Федірко Данило Сергійович,
ЄДРПОУ 3449707366
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